Launched in 2017, TikTok is a video-sharing platform that has increasingly taken the world by storm. It is currently the world’s fifth most popular social media application with more than 2 billion active users monthly. TikTok users post 34 million videos on the platform daily, which translates to about 272 videos per second. It also boasts a higher engagement rate per post than other social media platforms including YouTube, X, Instagram and Facebook. Since its inception, TikTok has been downloaded more than 4 billion times. While these statistics and demographics paint a vivid picture of the platform’s wild popularity, cultivating a loyal fan base and attracting more TikTok followers requires a strategic approach.
This comprehensive guide will break down the essential steps to enable you boost your engagements by gaining more TikTok followers.
Why You Need More TikTok Followers
Before embarking on the journey of attracting more followers on TikTok, it is important that you understand the value of making such a move. Here are the benefits that you stand to gain from growing your TikTok followers.
Broader reach and brand awareness: Having more TikTok followers will no doubt enable you to exponentially increase the reach of your content and brand. More followers will facilitate increased engagements, thereby growing your brand and reach over time.
Opportunities for monetization: Gaining more followers on TikTok will significantly increase your chances of getting deals for monetization. You can start charging more fees for every post, receive more collaborative opportunities and sponsorships. It would even open doors for you to partner with bigger brands.
Trust and Authority: Gaining a huge following gives the perception that people can trust you and your brand. It gives you a sense of authority and command, with several people looking up to you and waiting to engage with your content.
Proven Tips on How to Gain More TikTok Followers
Understand your Niche and Audience
Many people usually tend to rush into content creation before they even understand their target audience and what they intend to achieve with their videos. Think of it like starting a business whereby you need to understand your role and who you intend to reach. Here are the steps on how to conquer this first milestone in growing TikTok followers.
- Define your niche: You should first define the unique value that you intend bring onto the platform. You could be a cooking enthusiast, dancer, travel enthusiast or even a dancer. Focusing on a particular niche will help you to target a specific segment of the audience and build a loyal following. Do not try to be a jack of all trades.
- Choose your target audience: Do a little research to identify the people whom you want to target with your content. Get to know their interests and the types of content that they engage with. Understanding the preferences of your target audience will enable you to tailor the content to appeal to their needs. TikTok analytics can help you to better understand the demographics of your audience and tailor your strategy to address their demands.
- Analyze your competitors: Take some time to go through the successful TikTok accounts in your niche. Find out the things that they are doing well. Learn about the styles of their content, how frequently they post content and their engagement strategies. Get to learn from their successes and adopt ways to stay different.
Create High Quality and Engaging Content
The cornerstone of every successful TikTok strategy is developing top-notch and compelling content. Perhaps, the most effective way to generate more TikTok followers is by creating great content. So, what qualifies as great content on TikTok. The following are key elements of high quality and engaging content that you should keep in mind when making TikTok videos.
- Informative: People generally love to learn new things. Thus, sharing tutorials, tips or some rare facts can be a sure way to make many TikTokers want to follow you.
- Entertaining: Everyone loves a good laugh and content that can make people smile will no doubt earn you more followers on TikTok. Most people visit the app to pass time and feel good, so, create videos that will fulfill that need.
- Inspirational: A compelling content should also give the audience something to make them want to act. The call to action could be to get them to shop, take steps towards self-improvement or even visit a place.
There is no one-size-fits-all strategy when it comes to creating content for TikTok. However, make sure your content has some of the above elements and, most importantly, tells a story.
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Jump on Trends
TikTok is home to various kinds of trending content that usually spread very fast. Creating content that align with the current trends is a sure way to generate more followers on TikTok. Videos that capture the current trends will make your content and page to land on the For You pages of several potential followers.
Although TikTok is not very clear on how its algorithm works, trending videos often appear as recommendations on the pages of many users on the platform. In TikTok’s 2024 What’s Next Trend report, the company details how a childcare label, Makuku, created its marketing campaign around two trending keywords. The campaign saw the company increase its online and offline storefront sales by 500% and 20% respectively.
Use the TikTok’s Trend Discovery platform to find out the latest TikTok trends to integrate into your campaign strategy. The tool offers statistics on the most trending hashtags, videos, sounds and creators. The information can offer inspiration on how to create your next content to gain more followers on TikTok.
Jump on the current trends as soon as you discover them since they usually last just a few days or weeks. It is also advisable to develop a fast approval process in your marketing strategy to avoid being held back or slowed down by corporate bureaucracies.
Promote Your Videos on Other Platforms
Gaining more followers on TikTok does not mean that you must focus all your efforts on this platform only. TikTok is just one of the many popular social media platforms available for influencers and brands today. Remember, you can still attract followers from other platforms to join your TikTok channel.
A few tricks exist for sharing your TikTok content on other platforms successfully. One of them is by embedding your TikTok content on your website. You can also directly promote your TikTok videos on other platforms by sharing links with your online communities on Facebook, X, Instagram and Google Business.
Use Hashtags in Your Content
Hashtags can significantly boost the discoverability of your videos, making the content more visible to other users on TikTok. The increased visibility will enable you to attract more followers if the audience likes your content.
You should be very careful when using hashtags to make sure that you choose those that are relevant to your content. It is also advisable to avoid the highly competitive hashtags since they can be misleading. Check out the Trend Discovery tool on TikTok to determine the trending hashtags to incorporate in your posts.
Engage with Your Community
The content that you create and share on TikTok should be captivating enough to build a community around your brand or cause. The engagements on your account should show both old and new followers that you appreciate their input. Take advantage of TikTok’s engagement tools such as the Q&A feature and pin FAQs to interact with your community. You can also host TikTok Live and create a challenge to improve the engagements within your community.
Do not take the DMs, likes, shares and comments for granted. Instead, use them as stepping stones to stir up engagements and attract more TikTok followers. User-generated content is also another smart move towards generating more followers on TikTok. You can even introduce giveaways or competitions to encourage creators to share user-generated content.
Duets and Stitching are also great tools for boosting engagements in your TikTok community. Duets are side-by-side videos that feature the original creators alongside TikTok users. They serve multiple purposes such as compliments, contributions, commentaries or responses to the original videos. They give TikTok users and creators interactive ways to engage on the platform.
Duets encourage individuals to share and engage with your content, thereby boosting visibility and attracting several new potential followers.
Stitching is also a unique TikTok feature that allows users to extract and incorporate segments of other users’ content into their own. They provide opportunities for extending narratives and promoting existing content to generate more visibility and TikTok followers.
Stay Consistent
Consistency is very important when it comes to retaining and attracting more TikTok followers. You must develop and adopt a consistent schedule for posting content on your TikTok account to keep your audience occupied. Posting content on a regular schedule will also give your audience something to look forward to.
Posting videos on TikTok daily may sometimes seem a bit difficult for some people. Whatever you do, just make sure you do not take too long that your followers will start to look elsewhere for content.
Remember the more content you have in circulation, the higher your chances of landing on many TikTok users’ For You pages. Sometimes, even a video that has been on your page for several weeks may suddenly start gaining lots of views and go viral without any push. Generally, the TikTok algorithm favors pages or accounts with more content, enabling you to generate more followers.
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