Facebook is one of the most popular social media platforms today, with more than 3 billion active users worldwide. It ranks as the third most visited website after Google and YouTube, with more than 2 billion daily active users. Despite the entry of several social media platforms into the market, Facebook continues to play a center stage as the preferred platform for business, news and networking. However, you need to have more followers on Facebook in order to make the most significant impact on the platform.
So, how can you gain more followers on Facebook? The following article offers definitive steps, tricks and tips to enable you gain more Facebook followers seamlessly.
The Benefits of Many Facebook Followers
Social media platforms such as Facebook are no doubt the most effective way to build online audiences. With its 3 billion plus active monthly users, Facebook can be a valuable asset in expanding your reach and growing a presence in the online world. Here are the benefits of having more followers on Facebook.
Increased brand awareness
Having a significant number of Facebook followers can go a long way in building your brand. The larger number of followers means you have lots of people to engage with your content and brand. The higher the number of followers, the higher your chances of reaching out to several people online. A 2024 report found out that Facebook is the most popular influencer marketing platform for millennials.
More credibility and authority
Many Facebook followers will also give your page a sense of authority and credibility in online spaces. Having a huge following gives the idea that you can be trusted, allowing you to build a loyal fan base around your business or cause.
Strategies to Generate More Followers on Facebook
Here are comprehensive guidelines on how you can effectively gain more Facebook followers.
- Create a Facebook Business Page or Switch to Professional Mode
Facebook allows users to register accounts as personal profiles or business pages. However, you cannot grow a following with a personal profile since it does not have the ‘’follow’’ button. Personal profiles only allow users to add you as a friend, making it impossible to gain followers and expand your reach exponentially.
Simply log into your personal Facebook account then, click the Pages tab on the left and, Create New Page. Alternatively, you can also visit facebook.com/pages/creation. Provide basic information about your business, brand or organization as directed then, Create Page.
You should also switch your page to professional mode because it enables you to have both friends and followers. The button for switching to professional mode is usually on the right side of the profile, below the cover photo. Click on the Turn on Professional Mode and you are good to go.
- Optimize Your Profile
Even if you have the most captivating content, you are still not likely to gain more followers on Facebook if your profile is half-baked. Your profile is what users will look at first to decide whether to follow you or not. Make sure you have a complete and attractive profile if you want to attract more Facebook followers.
A captivating Facebook profile should comprise a high quality photo and cover image. The bio should also be precise and clear to the point so visitors can easily know what your brand or business is all about. Include some keywords about your brand or business to make it more relevant.
The Starbucks Facebook page is one of the highly optimized Facebook pages to check for inspiration.
The profile should also display your location and links to your website to give it a legitimate appeal. You should also give working phone numbers on the profile. Call to action buttons can also be great additions to your profile. The buttons may include options such as ‘Book Now,’ ‘View Shop,’ or ‘Sign Up.’
- Create Authentic and Engaging Content
Facebook is home to thousands if not millions of creators and brands that can seem as intimidating to beginners. The variety of creators and influencers have made the bar for quality content to be quite high. However, that should not intimidate you because there is no magic about how to create content for Facebook.
Facebook argues that users prioritize authentic and accurate content. Here is a simple guide to creating content for your Facebook page.
Clear headlines: Try as much to avoid headlines that withhold information, making it difficult for readers to understand what the content is all about. You should also avoid exaggerated headlines since those can be misleading to viewers.
Accurate information: Misinformation exists on Facebook and it is a very serious issue. Incorrect information is harmful to the Facebook community and erodes trust. So, always make sure that the content you share on Facebook is accurate and verifiable.
Spam: It is wrong to try and manipulate the Facebook feeds to get more distribution than your page should under normal circumstances. Facebook can detect spam and remove your page from feeds, hindering you from gaining more Followers on Facebook.
The ultimate goal of your content should be to generate as many engagements as possible. Therefore, you should emphasize on funny clips, memes and quotes that have the ability to start conversations and boost engagements. Consider content that can tap into your audiences’ interests and emotions to generate more Facebook followers.
Buying Facebook followers is the best way to go if you want to increase your footprint and expand your reach online with the least efforts. It is the quickest way to raise your follower count, increase visibility and improve your social proof, without having to work so hard for it. However, you need a trusted service provider to buy Facebook followers from.
Superior Social Boost is your best bet if you are looking to buy Facebook followers. We use safe and compliant means to generate Facebook followers, enabling you to get genuine followers from real accounts. Our goal is to generate followers with real and active accounts so your Facebook page can grow organically.
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- Use Facebook Ads
Facebook ads are also great tools for attracting many followers on FB. Ads can go a long way in boosting your popularity and encouraging engagements on the platform. Facebook integrates the data it has on users and their behaviors to tailor the ads to the right audience.
Besides, Facebook allows you to set goals for every ad that you run on the platform. For example, if you need to gain more Facebook followers, you should set brand engagement or awareness as the goal for the ad. You can also set the demographics for the particular audience that you seek to reach, for example, education, interests and life events.
Facebook has a super-targeted ads system with AI capabilities. For instance, turning on Advantage+ features will streamline the Facebook Ads Manager to enable you make the most of your campaigns. It will maximize the benefits of AI in your ad campaigns and maximize the value of every ad impression.
- Explore Facebook Tools and Features
Facebook offers numerous tools to enable you generate more followers and boost your engagements on the platform. However, you must know the strategic tools that can help to generate more followers on Facebook. One of such tools is Facebook Reels, which allow you to create and share video content.
Reels have the ability to boost engagements and generate more Facebook likes, shares and comments than other types of content. Engagements signal the Facebook algorithm that your posts are valuable and should appear in several news feeds. That will enable you to easily generate more Facebook followers.
The Reels feed will also enable you to reach many people who do not follow you. That is because it features recommended content based on what the users like and engage with on the platform.
There are several other Facebook tools and features that you can still integrate to boost your engagements and generate more followers. A good example is Facebook Stories. These can be great mediums for sharing authentic, behind-the-scenes content about your brand or business. They can also be used to share user-generated content and reviews.
Facebook Live is another incredible tool for hosting live events such as interviews, tutorials and other video experiences to attract followers. You can also promote the events via Facebook Event to generate more engagements and expand the reach of your marketing campaigns.
Do not just create and share content with plain text as that could be quite monotonous. Instead, add a bit of fun to your posts by using features such as GIFs, hashtags and catchy backgrounds. Remember, you goal should be to create more interesting posts that most people will likely stop to look at before scrolling to the next content.
Here is a screenshot of some of the features you can add to your posts to boost engagements.
- Engage in Facebook Groups
Facebook Groups are alive with communities formed around different niches. Finding and engaging with Facebook Groups in your sector can be a great way to attract more FB followers. It could also provide opportunities and inspiration on how to create more captivating content for your page.
Facebook Groups host thousands and even millions of people who are engaged in specific niches. Before engaging with them, take time to understand the types of content that generate most engagements, the questions that the members usually have and how you can meet their needs.
You should be careful when sharing your content in Facebook Groups since some have rules against self-promotion. Even if the groups do not have such rules, consider sharing posts that add value to the members instead of just promoting your content and page. Take part in conversations, respond to the questions of other members and develop genuine relationships before sharing your creations. The golden rule is to give before you ask.
Creating a Facebook Group for your page can enable you to strengthen the bonds between you and your followers on Facebook. Remember, the more you build trust and generate value with your followers, the more likely they will engage with your content and share it with others outside the group.
- Post content consistently
You will not be able to generate a significant number of followers on Facebook if you are the type that puts up one post and disappears for several days or weeks. Like other social media platforms, you must be actively engaged in Facebook to attract a larger audience. Although there is no strict rule on how frequent you should post on Facebook, consistency is essential if you are looking to generate more followers. Finding the right schedule for posting content may take time and experimentation but, do it as often as possible.
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