With its more than 200 million business accounts and over 2 billion users, the competition for attention on Instagram is becoming more fierce than ever. While there are various ways to get noticed on the platform, Instagram views is one of the most reliable options. Instagram views measure the number of times that a user watches a video or appears on another user’s screen. Thus, more Instagram views signals a wider reach and popularity on the platform.
In August 2024, Instagram creators announced the platform would introduce ‘’views’’ as the primary metric across all its organic and boosted media formats including reels, photos, live, stories and carousels. Instagram views would measure how many times a reel started to play or replay and the number of times a non-reel appeared on a user’s screen. Views would ensure users have the same metric across Instagram and help you to better understand your content’s performance regardless of the format.
That begs the question, how can I get more views on Instagram? The following article offers definitive guidelines and insights on how to get more Instagram views and increase your reach on the platform exponentially.
Benefits of Instagram Views
There are various benefits that you can reap from garnering more Instagram views. Here are the main benefits that you stand to gain from having many views on Instagram.
Increased visibility
Attracting many Instagram views allows you increase your exposure on the site. More views will signal the Instagram algorithm that your content is valuable, thereby, pushing the content to several new users on the platform. Therefore, generating more views on IG is a solid approach to pursue if you are seeking greater exposure.
Enhanced engagements
Having more Instagram views will also enable you to significantly increase engagements. Every content creator’s main focus is to reach more people and enhance engagement. More views translate into many shares, comments and likes. That will enable you to create a great community and convey good results over time.
Attracts more audiences
One of the obvious benefits of having many Instagram views is that you will be able to attract more people to your content and page. More views mean you have great content that many people would want to consume, generating greater interest. Several people will want to share the content, allowing you to attract a massive audience.
Enhanced brand awareness and business growth
Having more Instagram views can also go a long way in enhancing your brand and business. The huge numbers of users that you attract will no doubt boost the power of your brand online. With great content, you will be able to reach more people to share the value of your brand and eventually increase sales. It could also enable you to bring in more partnerships, boosting your brand and business in the long term.
Proven Strategies to Get More Views on Instagram
It is the dream of every Instagram creator or influencer to get more Instagram views. However, it is not always a walk in the park. The following are essential strategies to help you to get more views on IG.
- Create Great Content
Content is always king and the key to gaining immense popularity on any social media platform. Therefore, you first step should be to create captivating and shareable content. Top-notch content will encourage many people to share it among their networks, resulting in more Instagram views. However, you should know the particular kind of content that will wow your audience.
The type of content usually varies from one niche to another. You could focus on inspiring photography, funny or entertaining videos, controversial topics, inspirational quotes, user-generated content or data infographics.
You can get inspiration from your competitors’ content that seem to be generating more views and shares. Check their pages to see the types of content that are getting shared widely. Dig deeper to find out the content that is getting most people tick and the elements that make them shareable.
Focus on creating content that evokes emotions, such as inspiration, laughter or surprise. Emotions have a way to drive people towards sharing content with their networks, thereby enhancing your reach.
Great content should also be authentic and evergreen, with you talking directly to the camera about a particular topic. Emphasize content that generates value to your audience to develop real connections. Original content will give you a sense of credibility and authority, attracting more Instagram views over time.
- Leverage the Latest Hashtags and Reels Trends
Instagram reels are the quickest way to generate maximum views on IG. Reels generate up to 67% more attention than ordinary Instagram videos. The Instagram Reels algorithm shares the content on Explore and separate Reels tab. That enables you to showcase your content a massive new but, relevant audience, thereby attracting more views.
Instagram allows you to use up to 30 hashtags for every post and, 10 hashtags for stories. That means you can experiment with different numbers for maximum exposure and reach.
Pairing your creativity with trending challenges, music and hashtags can give you favorable ratings in the eyes of the Instagram algorithm, pushing your content to incredible heights. Instagram has begun showing trending hashtags and audio in certain regions. As such, you should tap on the trending topics and hashtags to inform your Instagram content.
Remember, you cannot just use any trending audio or hashtag to promote your brand. Instead, take time to go through the trends to find those that strategically align with the image and values of your brand as well as the type of content that you create. Besides, you should be careful not to use copyrighted material without obtaining the owner’s consent.
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- Use More Carousels Posts
According to Instagram CEO, Adam Mosseri, Instagram is not all about Reels. Instagram photos and videos have an equal footing on the platform when it comes to engagements. And, Instagram Carousel post is the feature that seamlessly blends both videos and photos. That is why sharing more carousel posts can be a great way to gain more views on Instagram.
Instagram carousel posts have an estimated engagement rate of 1.26%. That surpasses even the engagement rate of Instagram Reels. Carousel posts are great at presenting robust pieces of information without overwhelming the viewers. Their versatility makes them incredible tools for businesses to share different types of content including industry insights, product offerings, how-to guides and even stories.
Integrate different types of content in your carousel posts to boost their reach. Combine videos, text and images to craft enticing posts that will drive the audience’s curiosity. Using both text, images and videos in your posts help to ‘’show’’ things and keep people engaged, thereby attracting more views on Instagram. Nevertheless, the types of content to include in your carousel posts will mainly depend on the topic and the voice of your brand.
Instagram carousel posts can significantly increase your views because they are quite easy to share. Besides, the Instagram algorithm likes to show carousel posts on the Explore pages, allowing you gain immense exposure and views.
- Customize your Video Thumbnails
It can be very tricky to attract a lot of people to your posts when you use the same video thumbnails as everyone else. That is why it is important to stand out with eye-catching and customized thumbnails for your Instagram videos and reels. Check the latest thumbnail trends and try to integrate some of the elements in your content. Show some of the main things happening in your videos within the thumbnails. The idea is that good and unique thumbnails will spark curiosity without giving the viewers too much.
- Include Well-Thought-Out Captions
The captions that you write for your Instagram posts can make a significant difference in driving views. A well-thought-out caption is essential to making your content easy to discover on IG. While the length of the caption is not usually a very big deal, you should focus on something that will grab the attention your audience in the first few seconds.
Remember, it is not very easy for most people to read the texts below the reels, so, try to keep the captions short and precise. However, you should also make sure that the captions are well formatted to give more context to your content and make them easily discoverable by Instagram users during Searches.
A 2023 Instagram Engagement Report found out that Instagram captions perform best when they are either too long (more than 2,000 characters) or too short (less than 20 characters). So, do not cut yourself too short if your reels require long captions. On the other hand, do not ramble if your videos can do with short and sweet captions.
It is advisable to experiment with a few posts to see what interests your audience. Do your Instagram views increase when you write longer captions? If so, then you should continue giving your audience more details in the caption. If that is not the case, stick to shorter captions.
Consider the following ideas to make your captions more interesting and engaging;
- Ask a simple question
- Share memes and quotes
- Provide valuable resources
- Share an interesting story
- Give informative tips
Here is sample caption from a previous post on the Starbucks Instagram page. It is long but, quite interesting and engaging.
- Partner with Influencers
As the name suggests, influencers have the ability to impact your Instagram views positively and negatively. Working with influencers can be very instrumental in driving your Instagram views and reach upwards. That is because they enable you access to a wider audience not within your community. Influencers can increase the engagements on your posts, thereby attracting more views and followers in the long-term.
You can partner with influencers for images, videos or even across multiple platforms. Apart from just expanding your reach, working with influencers also allow you to learn new ways on how to connect with people and create more engaging content. The good thing with partnerships is that you can customize the process to meet your specific goals and budget.
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