YouTube receives more than 500 hours of video every minute, translating into quite a lot of content to compete with. However, that does not mean creating great content is the only way to grow your YouTube channel. It is also about getting that content discoverable and viewed by as many people as possible on YouTube. While several factors affect your visibility, the number of YouTube views is the most important one.
The following article will explore the benefits of having more views on YouTube and, offer proven strategies on how to successfully boost your visibility.
Why You Need More YouTube Views
Attracting more views on YouTube might seem as a daunting task in the beginning. However, it comes with greater benefits in the long-term. Here’s why you need more views for your YouTube channel and videos.
Increased visibility and brand awareness
The YouTube algorithm recommends videos with more views to several users on the platform. As a result, content and channels with many views will attract more subscribers and grow your reach faster. YouTube videos with many views are also likely to appear on numerous Google Search results, thereby increasing your visibility online. Besides, more YouTube views can also help to boost your brand awareness and affinity.
Enhanced engagements
People are likely to interact with YouTube content and channels that have higher view counts. Many views create the perception that the videos and the channels have more to offer to the audience. As such, many people will be easily swayed to engage with the content and channel.
Better brand partnerships and ad revenues
More YouTube views will put you on the radar of several brands, looking for partners to help them grow their visibility. A higher number of views on YouTube gives your channel a sense of credibility and authority. And, that is something that many brands will want to tap into. Besides, you can also get paid for YouTube views through ad revenue. Google’s AdSense calculator shows you can earn between $4 to $24 for every 1000 video views.
Laying the Foundation for Success
Getting more views on YouTube is a process that requires effort and time. However, success will only come if you lay out the foundation right. Here are some of the things that you must emphasize to be on the right track to generating more YouTube views fast.
- Focus on a Specific Niche: You must pick a side and focus all your efforts there for success. You cannot be posting videos about skincare today then, jump onto sharing content about productivity the next day. Your YouTube channel should have a specific theme and focus so that even your audience know what to expect.
- Be Consistent: Consistency is a crucial element in every social media platform and, YouTube is never left behind. Posting content on the platform regularly keeps your audience occupied and promotes engagements. You need to develop a schedule to share content consistently and stick to it.
- Create Excellent Quality: People will only be attracted to your content if the quality is top-notch. You may not be able to create well-edited content from the start but, you must strive to deliver the best quality videos to attract significant YouTube views. Aim for the best picture quality, visuals and audio for greater results. Check out the YouTube Creators hub to learn more about how to create and edit videos for your channel.
Strategies for Getting More Views on YouTube Fast
Now that you understand the importance of having more YouTube views and the basics of the process, it is time to get into the details of how to do it. The following are proven strategies to enable you get more views on YouTube quickly.
- Create Unique and Engaging Content
Content is king and, without the best quality, you could be dancing around circles forever. The first step to getting more YouTube views is to create great content that not many people are making. Remember, you want something that is relevant to your audience but, also unique and engaging enough to give your channel a sense of authority and credibility.
Create and share videos that most people want to watch and engage with. It is all about creating value for your audience because without it, they will not have any reason to visit your channel or watch your videos. Like Google search, YouTube is also a search engine with billions of active users. YouTube videos show up in up to 70% of the top 100 Google search results.
The role of a search engine is to direct users to the best and most relevant content available. So, you must make sure that your content adds value by educating, informing and entertaining your audience. Do some digging to find out what makes your audience tick and the kinds of videos they want then, use that to inform your content.
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- Optimize your Content for YouTube SEO
As hinted in the previous section, YouTube is a search engine that relies on various signals to organize and rank content in its search results. Thus, understanding how YouTube SEO works is essential to generating more views on the platform. Understanding the major ranking signals and how to appeal to them is critical to gaining more YouTube views.
One of the most important YouTube SEO signals is keywords. These are the target words that people often insert into the search engine when looking for content. Start by making a list of the topics that you intend to address in your content then, type them into the YouTube search bar. As with other search engines, YouTube will provide a list of suggestions. The suggestions are from the words or phrases that people have used over and over when looking for content on the platform.
Those suggestions are great examples of the keywords that you should use to optimize your content. According to Brian Dean of Backlinco, mentioning the target keywords in your videos can also help the YouTube algorithm to better understand what the content is about and deliver top rankings. However, you should remember that some keywords are usually more competitive than others.
YouTube video titles is another basic signal that you should focus on when optimizing your content for SEO. The keyword must appear in the title if you need your video to rank high in the search results. It is important that you place the keyword at the beginning of the title for the best results. However, you should also create an enticing and engaging title to generate more views for your YouTube videos.
Apart from the title, you should also optimize the video description. While the description is not as crucial as the title, the YouTube algorithm takes it into consideration when organizing search results. Thus, you should also mention the target keyword in the description at least once.
Video tags are also important SEO signals to consider when optimizing content for YouTube. Unlike the title and description, the tags are not visible to YouTube users. Nevertheless, tags are important in giving your content relevance to the algorithm. The tags should target your primary keywords and their variations. That will enable your videos to rank for search queries that do not contain your target keyword but, signal the same intent.
Remember, YouTube video tags are not the same as hashtags, which are equally important in your strategy to generate more YouTube views.
- Connect with Other Content Creators
Your relationship with other creators does not have to be adversarial even if you have the same offerings and target a similar audience demographics. Instead, you should aim at developing mutual relations that benefit both parties. The ultimate goal of marketing content on YouTube is to generate value for the audience and increase your prospects.
There is no doubt competition for attention is quite fierce on the platform but, you can achieve more when you team up with other creators towards a common goal. So, how can you get more views on YouTube when working with other creators who also target the same audience? One of the best ways to do it is through creating content together.
For example, appearing as a guest in a video by one of your competitors will give you exposure to a new group of users who may not have seen your content or brand. On other hand, your competitor can also benefit from the additional traffic generated by your appearance on the video. Besides, YouTube users will also derive value from the content, thereby contributing benefits to all the parties involved.
- Promote Your Content on Other Social Media Platforms
Sometimes, you just need a little more push to get to the next level and, other social media platforms can be a great way to do that. Using other social media platforms to promote your videos and channel can help you to generate more YouTube views fast. Social media is home to millions of users that you can easily leverage to drive traffic to your YouTube channel and videos quickly.
However, promoting your content on social media also requires strategy to enable you to stand out. One of the strategies for success is to give your followers substantial preview. Tell them what your video is about and why they should visit YouTube to watch it, without giving too much.
It is also important to join the conversation to promote your content and channel on YouTube. Share your content in social media groups or communities where people are already talking about the same topics or ideas as your content. It would also be helpful if you promoted your videos to influencers in your niche who already have huge following.
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