Instagram is a constantly evolving social platform, with millions of users competing for attention. While many users have often emphasized driving the number of likes and comments to enhance their visibility and presence on the platform, Instagram shares is an equally important metric to consider. In fact, you need more Instagram shares to boost your brand’s visibility and engagements on the platform.
In a recent post, Instagram chief argues shares are now an essential metric for skyrocketing your reach on the platform in 2025. He says the likelihood that people will explicitly share your content is seemingly the main focus of the Instagram algorithm, not watch time, likes or other forms of engagements.
So, what should a savvy social media manager do to drive more shares on Instagram? The following article offers practical strategies to enable you to generate more shares on IG conveniently and, without breaking the bank.
What are Instagram Shares?
An Instagram share occurs whenever someone sends your post to a friend. Users can share the post through a direct message or on their story. It works like a high-five, allowing your content to reach more audiences outside of your immediate followers. Having more Instagram shares represents organic publicity that speaks volumes about the value and authenticity of your brand.
You need an Instagram business or creator account to be able to track the number of IG shares on your post. Navigate the post, click ‘’View Insights’’ and you will see a paper plane icon showing the number of shares on your content. Monitoring the number of shares on your Instagram posts will enable you to easily gauge the type of content that resonates most with your audience.
The Significance of Having More Instagram Shares
Shares on Instagram are important because they show that users have connected with your content and are likely to engage with it further. Whenever a user shares your content, it is a strong social endorsement than a like since it indicates that they love it enough to share it with their friends and associates.
Having more shares on IG means more eyes on your content. That can significantly boost your credibility and authority on the platform, thereby attracting a flood of new followers. Besides, it can also effectively drive engagements and the value of your brand.
Practical Strategies to Get More Instagram Shares
The following are proven strategies to enable you to get more Instagram shares and boost engagements on the platform.
Create Content that Users Love
The first question that comes to mind whenever you see a strategy like this one is, how can I know the type of content that users love? Well, it is mainly about the value that your content delivers to the audience. Users will ultimately decide the shareability of your content. Nevertheless, there are specific types of content that often receive many shares on IG. They include;
- Humorous content with witty captions, memes and videos that make people smile and laugh
- Inspiring heart-warming posts
- Attractive images overlaid with quotes promoting wellness and positivity
- Content promoting awareness for a movement or cause
- Timely infographics
- Content that inspire nostalgia
- Posts about life hacks and tips for solving everyday problems
While the above examples offer plenty of inspirations for creating content that can attract more Instagram shares, you should remember to stay relevant to your brand. Go for something that relates to your brand, cause or movement for the best results. Besides, it goes without saying that your content should be original to maintain credibility.
If you are looking to grow your presence and reach on Instagram quickly and, without a lot of effort then, this is your best bet. At Superior Social Boost, we can help you to drive engagements and attract more Instagram shares to your content organically. Our goal is to enable you to grow your influence and credibility on Instagram in the shortest time and, without breaking the bank.
Whenever you buy Instagram shares in Kenya from us, you are guaranteed the best results in real time. All the engagements come from genuine accounts with active users to ensure organic growth. We offer diverse packages to choose from, depending on your social media marketing goals and budget.
Here is a snapshot of our packages for buying IG shares in Kenya.
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Prioritize Content Formats
Creating content in the formats that users love can also help you to generate more Instagram shares free and fast. Beautiful images are always a great way to attract large audiences to your content. Focus on giving your audience something different by sharing short video tutorials. Try bite-sized video ads or even behind-the-scenes clips for your brand. Such content formats hold the viewers’ attention much longer.
Carousel Instagram posts are also great for boosting your content’s shareability. They allow you to post multiple photos and videos in one set, without the stress of editing or even design. Infographics too are useful content formats for attracting more shares on IG. They allow you to present a collection of data in more appealing visuals.
The longer you can hold the attention of your audience the better. You will have a greater opportunity to convince them to share your posts. So, be sure to provide quality content that they will want to post to their walls and share with their followers. Focus on giving your audience something new, surprising, interesting or informative in formats with engaging visuals.
Tap into Trends and Challenges
Jumping onto the wave of current trends and challenges can also enable you to gain more Instagram shares quickly and easily. Whether you are using a viral hashtag or taking part in a trending challenge, staying on task with the latest trends can significantly boost the traction of your posts.
Whenever you are riding a popular wave to attract more shares on IG, remember to create content that relates to the trends, your brand and audience. Check the recommended IG feed to find the latest trends for your niche. The Instagram algorithm will highlight what is trending for your brand depending on your search history.
Duolingo is one of the brands that often tap into trending hashtags and challenges to boost their presence and engagements on Instagram.
Encourage User-Generated Content (UGC)
User-generated content is a sure way to get more Instagram shares. Encourage your followers to create content that features your brand and highlight those posts on your profile to promote a sense of community and appreciation. UGC is a personal shout out to your brand, helping you to attract new audiences and boost engagements on IG.
User generated content can also enable you to build trust with your audience since it is created without financial incentives. Besides, UGC can also help you to build a sense of belonging among your audiences. If you are promoting a business, UGC can help buyers to make informed decisions from seeing how people are using your products and services.
You could even offer freebies and even discounts to encourage user-generated content and drive the number of shares on your posts.
Get Your Timing Right
The timing of your posts can either make or break your visibility on Instagram. You will not get people to share your IG posts if your timing is off. It is one of the most common reasons why Instagram posts get minimal to zero engagements. Besides, more engagement is better for IG’s algorithm.
Generally, there is no strict schedule for timing posts on Instagram. It often takes trial and error to determine the best times to post content and reach your target audiences. Keep a close watch on the performance of your posts through Instagram Insights. You will be able to see the times when your followers are most active and when your content gets the highest engagements.
Although research can be helpful in determining the best times to post on Instagram, it often boils down to your specific audience. Nonetheless, Shopify outlines the best times to post in order to attract more Instagram shares. The information is based on consolidated research from various social media marketing platforms.
- Mondays: 11 am to 12 pm
- Tuesdays: 7 am to 10 am
- Wednesdays: 11 am
- Thursdays: 7 am, 11 am to 12 pm and 2 pm
- Fridays: 4 pm
- Saturdays: 7 am and 3 pm
- Sundays: 7 pm
The above schedule may still change, so, keep checking the performance of your Instagram posts to determine the most suitable times to post.
Post Engaging Content
Involving your audience is a great strategy for attracting more Instagram shares and engagements. You can do that directly by posting engaging content on IG. Users are more likely to share content that they feel connected to. Here are some tricks to enable you to ensure interactive content that gets more shares on Instagram.
Polls and Quizzes: Instagram Stories provide polls, question boxes and quizzes that you can easily leverage to encourage the participation of users. For example, you can use polls to ask your audience about their preferences such as the products or services that they prefer. That could also give you better ideas on the kinds of products or services to offer to meet customer demands. You can also host live Q&A sessions where your followers have the opportunity to ask questions and get answers in real time.
Contests and Giveaways: Everyone loves gifts and competitions. Thus, giveaways and contests are usually very effective in attracting more Instagram shares and boosting engagements. You can ask your followers to share your posts or tag their friends in the comments section to take part in the contests. The strategy can also be effective in encouraging user generated content.
AR Filters and Stickers: Interactive stickers and AR filters can generate a lot of buzz around your brand. They can significantly boost the shareability of your content. You can team up with a graphic designer to create branded AR filters that relate to your brand or cause. That would not only encourage shares but, also help with building brand recognition.
The Canva Instagram feed is a treasure trove for creators and brands seeking inspiration for creating beautifully designed, engaging and stunning posts.
Team Up with Influencers
Working with influencers can give you the much needed boost to attract more Instagram shares and promote your visibility on the platform. Influencers have more authority and credibility than average users and, that is why working with them can help you to reach a much larger audience in a short time. They will also enable you to easily attract more followers who are genuinely interested in your content.
Partner with influencers in your niche who have a huge following than you. The goal should be to cultivate a mutually benefiting relationship. You can ask to tag them in your posts and share their content with your followers. It would also be a great idea to create content together with influencers for maximum engagements and visibility on Instagram.
Get More Instagram Shares with Superior Social Boost
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