Facebook enables businesses, organizations, public figures, charities and individuals to connect with their customers and fans worldwide. While it may seem as an easy feat to some creators, getting audiences to engage with your content can be an uphill task. That is mainly because there are millions of Facebook users, all competing for an audience on the platform. So, how do you navigate this labyrinth to boost Facebook engagement in 2025?
Increasing engagement on Facebook is not a one-size-fits-all process. Instead, it requires a combination of unique strategies for success. The following article will define Facebook engagement, how to calculate it and, provide practical strategies to enable you to drive engagements on the platform in 2025 and beyond.
What is Facebook Engagement?
HubSpot defines Facebook engagement as any action that users take on your page, post, group or ads. The actions include likes, comments, clicks and shares. Having a higher engagement on Facebook suggests that your marketing strategy is working and your content resonates well with the target audience. Facebook engagement allows you to track how the audience is interacting with your content.
As a page admin, you can easily track Facebook engagement by viewing the metrics in the Page Insights. The tool enables brands, businesses and public figures to learn about the posts that their audience is engaging with. It also helps with tracking the total likes and other metrics to find out what interests your audience and why. The Page Insights also shows the total reach and analyzes the number of users who engage with your content.
Apart from the Facebook Page Insights, you can also calculate Facebook engagement rate with a very simple formula.
Facebook Engagement Rate = [(Total Likes + Comments + Shares)/ Total Reach] X 100
The average Facebook engagement rate usually varies according to post types. A recent Facebook statistics show the average engagement rate of status posts is 0.11%. Nonetheless, you need a higher engagement rate for all your posts to increase your brand’s visibility and presence on Facebook.
Proven Strategies to Increase Facebook Engagement
The following are tested and proven strategies that you should implement to increase your engagement on Facebook in 2025.
Understand your Target Audience
It is very important that you first determine the type of audience that you will be targeting with your content. That will enable you to tailor your messaging and make sure that the content aligns with the expectations of the audience. Take time to understand social media user demographics to know who is on every platform that you use to market your brand, products and services.
Make sure the demographics aligns with the basic demographics of your business. Go even further to find out the specific entities that your business is helping with its products and services. Look for any unexpected details about your target audience that can help you to create more meaningful connections with them.
Inform, Entertain, Teach and Inspire
One of the mistakes that most marketers make is focusing too much on promotional content to attract audiences. However, you should know that audiences are not visiting your page for a sales pitch and, they will not certainly engage with such content. Instead, they want to engage with content that can inform them, make them to think and smile. Audiences are simply looking for content that adds value to their lives.
While your main target is to sell products and services, do not just go full throttle on it since that would easily scare away several potential audiences. Instead, disguise your intentions by giving the audience something different to cheer them up so you do not seem like you are only interested in doing business.
Focus on content that informs, entertains, teaches and inspires your audience to increase engagement on Facebook. For example, plant delivery company, Plantsome does not just post the pictures of their products. Instead, it also shares lifestyle inspiration photos with their clients.
Buy Facebook Metrics
Increasing Facebook engagement is a process that could take time before you start seeing the results. But, you can speed up the results when you buy Facebook comments, Likes and Shares from Superior Social Boost. We help brands and businesses to drive their visibility and engagement on social media quickly and conveniently.
We can assist you to generate genuine and real Facebook comments, likes and shares from active users on the platform at your convenience. That will enable you to significantly increase your presence and engagement on Facebook organically. Buying Facebook metrics is a sure way to boost engagement on the platform quickly and affordably.
Post at Peak Times
Posting at peak times is also a great strategy for increasing Facebook engagement. You are likely to attract more likes, comments and shares if you post at the times when your followers are most active. However, implementing this strategy requires you to first know the peak times when your target audience is most active.
You can begin by analyzing your past post engagement to determine an ideal schedule for posting. Facebook Page Insights is the first place to look to determine when your audience is most active. Sometimes, your audiences may be based in countries with different time zones. That means your posts may not be visible to all your followers at the same time. As such, you need to schedule posts to effectively manage the time differences.
Focus on Quality Content
With Facebook users scrolling through posts fast, you need top-notch quality content to get their attention. No one has the time to struggle with trying to view content with low-quality graphics and images when there is plenty to go around on the platform. On the other hand, high-quality content will enable you to attract audiences instantly and keep them coming back for more.
Remember your Facebook content is not solely about your brand or products and services. The audience may love your brand and its offerings but, that does not mean they only want to hear about you all day long. Try to mix things up to cheer the audience and make them want to come back to your page often. The following are some ideas to consider when curating content to drive engagement on Facebook.
- Stay up to date with the latest trends
- Incorporate fun facts through infographics
- Show off your brand’s unique personality
- Use humor and memes to diversify your content
See how HubSpot created a compelling post that aligns with Valentine’s Day to boost engagement on their Facebook page.
If you are struggling to generate fresh ideas for your content, Sprout Social offers some interesting social media post ideas to inspire your brand in 2025.
Respond to Your Audience
Facebook engagement goes both ways. If users have taken time to like, share and comment on your content, it is just fair that you also do the same. Taking the time to respond lifts up their spirits and indicates to them that you care about what they have to say. Many people out there are dying to interact with brands but, you have to return the favor to boost engagement.
Replying to the comments left on your page shows the fans that you are listening to them. Sometimes, even a simple response is enough to spark meaningful interactions. That can go a long way in encouraging your followers and fans to interact with you in the future, thereby driving Facebook engagement exponentially.
If you are running a business page on Facebook, responding to comments can be a great way to build relationships and ensure customer satisfaction. You can use the comments section to respond to customer queries and even get suggestions about some business practices, products and services. Overall, responding to comments from your followers and fans can instantly drive Facebook engagement and promote a positive brand image.
In case you do not have the time to respond to every comment and message from your followers, creating a Facebook chatbot can provide a quick fix.
Ask a Question
Asking a thought-provoking or interesting question can be an incredible way to kick start conversations and boost engagement on Facebook. Sometimes, you are not receiving any engagements because the audience have nothing to react to. So, asking a question can be a sure way to get your fans and followers talking.
You could even start by asking the audience about the type of content that they would like to see on your page. Besides, you can create posts in the form of questions or pose a question at the end of the post to get your followers to comment. If you ask them to suggest the type of content that they want to see, make sure that you give them what they need.
For example, Burger King asked their fans to help in naming their sourdough starter in the captions to the following video. Asking simple and witty questions in your posts could enable you to generate lots of engagements over time. It can also attract many new Facebook followers to your page.
Use More Videos and Images in Your Posts
Visual content usually attracts a higher Facebook engagement rate than plain and simple text. The majority of Facebook users would much rather engage with visuals than text. Thus, using more videos and photos is essential to driving engagement on Facebook. However, you should be very keen on the types of videos and images that you post on the platform.
Several marketers often rely on stock images and videos created by third parties instead of developing their own original content. The only problem is that there are also so many other brands and businesses using the same content on their pages. You should strive to create authentic videos and images that give your brand a unique personality. Focus on videos and images that tell the story behind your brand.
Go for high-quality videos with striking graphics to attract instant engagements. Your images too should be of great quality, with stunning colors. Besides, Facebook encourages users to upload videos directly onto the platform instead of sharing URLs. Links can hardly attract attention and many users will highly likely ignore them when scrolling.
Leverage User Generated Content (UGC)
UGC refers to the content created by your audience, then shared on your feed. It is an incredible strategy for driving Facebook engagement since your audiences will be very pleased to see their content shared by a brand that they love. It makes them feel appreciated and valued, thereby attracting significant engagement.
Create a post asking your followers and fans to share photos or videos of your products. It would be advisable to turn it into a contest, with some goodies to be won. Based on the submissions, you can randomly select a winner and, reward them with a free product or gift card. The incentives can be very instrumental in driving engagement and, attracting several new potential followers to your page.
Drive Facebook Engagement with Superior Social Boost
Increasing Facebook engagement is an effort and resource-intensive endeavor. But, you can easily avoid the twists and turns with Superior Social Boost. We help brands and businesses to boost their visibility and engagements on social media organically. Get in touch with us today for solutions to increase your engagement on Facebook, TikTok, Instagram, YouTube, X and Google Business.