TikTok has gained immense popularity as a valuable platform for brand ambassadors, businesses and customers to interact through short-form videos. Besides, millions of individuals worldwide also use TikTok for self-expression, entertainment and information. However, the growing number of users on the platform has made competition for audience quite strife. You need outstanding TikTok engagement rate on your account to get noticed.
So, how can you beat the competition and drive engagements on your TikTok account? This article will define TikTok engagement and how to calculate engagement rate. It also provides proven strategies to skyrocket your engagements on TikTok in 2025.
What is TikTok Engagement?
TikTok engagement refers to any action that a user takes on your TikTok content. Users can engage through liking your videos, leaving comments, sharing your content and bookmarking your video. Clicking your links and watching your content also count as engagement. One could also engage by following your account. Even viewing your video can count as engagement although the aforementioned actions carry more weight.
How to Calculate Engagement Rate on TikTok
The TikTok engagement rate is a metric that enables you to understand the percentage of your videos that viewers interact with. It offers helpful insights into how effectively your content engages your viewers.
According to InsightIQ, the formula for calculating TikTok engagement rate is quite straightforward. You need to add up all the engagements including likes, comments, shares and others. Then, divide that figure by the number of followers and multiply by 100.
TikTok Engagement Rate = Likes + Comments + Shares / Total Followers x 100
You can apply this formula to calculate the engagement rate for a single post. It can also be used to calculate the overall average for your TikTok profile. A low engagement rate on TikTok suggests your strategy is not working effectively. Therefore, you will need to explore unique content curation ideas to turn things around.
If you are using the TikTok in-built analytics, check the overview section for a detailed look into your engagements over a given period. It could be over a period of 7 days, 28 days, 60 days or any other time frame that you choose.
Proven Strategies to Drive TikTok Engagement in 2025
The results from the above analysis might seem as a favorable TikTok engagement rate. However, it may not be the case for your brand or business. You need effective strategies to boost engagements on TikTok if you want to take your brand to the next level. The following are practical strategies to help you to drive TikTok engagement and increase your reach on the platform.
Create Quality Content
TikTok recommends that users should post 1 to 4 videos per day to get noticed on the platform. However, no one is going to watch your content if quality is not top notch. The quality of your videos will largely determine whether people will watch them or not. So, take your time to make sure that every video that you share is well thought and adds value to your viewers.
The key elements that you should keep in mind when creating videos for TikTok include the resolution, file type and data saver mode. TikTok recommends video resolutions of 1080 x 1920 pixels (1080p) or 720 x 1280 pixels (720p). However, videos recorded in full HD resolution (1080) usually look and perform better.
TikTok allows videos in MP4 and MOV formats. MP4 files are usually smaller in size and offer good quality while MOV files are larger and might need compressing before being uploaded. It is also advisable to turn off the data saver mode since it can make your videos to appear blurry.
Apart from the video resolution, file type and data saver mode, you should also focus on giving your audience diverse content. Do not just focus on promoting your brand and products. Instead, give the audience something that also adds some value to their lives. Focus on quality videos that inform, teach, entertain and inspire your viewers.
A good example is the sustainable candle vendor, Mala the Brand. Their posts on TikTok include behind-the-scenes content, updates on new scents, business information, essential tips and even answers to the frequently asked questions by their customers.
Engage with Your Audience
TikTok engagement goes both ways. You cannot expect a high engagement rate on TikTok if you do not engage with your audience. It would be very difficult to develop a relationship with your audience if you leave their questions unanswered and fail to respond to their comments. So, always take time to respond to comments, give likes on meaningful responses and even share some witty comments from your followers.
Besides the comments that users leave on your posts, you can also receive mentions that you may not even be aware of. Keep checking your profile frequently for any engagements and respond as soon as possible to keep the interactions going. Sometimes, even just a simple response could open the floodgates to more comments, likes and shares on your posts.
Engaging with your audience shows them that you value their input and care about what they have to say. That could go a long way in building relationships and strengthening trust with your audience. As a result, you could also see a significant increase in the number of new followers on your TikTok account.
Buy Genuine TikTok Likes, Comments & Shares
If you are looking to grow your TikTok profile and attain a higher TikTok engagement rate fast then, you should buy TikTok likes, comments and shares. The market is awash with many vendors but, most of them cannot deliver genuine metrics to give you the desired presence on TikTok.
Superior Social Boost is the go-to marketplace whenever you want to purchase real TikTok metrics. We provide likes, comments, shares and views from genuine TikTok accounts with active users to ensure organic growth for your brand and business. We guarantee the best results to elevate your profile on TikTok in a very short period of time.
Apart from TikTok, we also help you to boost your presence and engagements on Facebook, YouTube, X, Instagram and Google Business.
Post at Peak Times
Even if you have quality content and post consistently, you may still not get better TikTok engagement if your timing is wrong. You need to post content at the times when your audience is most active to give the videos maximum visibility and drive engagements. So, when is the best time to post on TikTok?
Here is a breakdown of the best times and days to post on TikTok, according to data from SproutSocial.
- Tuesdays: From 4 pm to 6 pm
- Wednesdays: From 9 am to 11 am, noon and 2 pm and 6 pm
- Thursdays: 9 am to 11 am and 2 pm to 6 pm
- Fridays: From 4 pm to 6 pm
Wednesdays and Thursdays are usually the best days to post on TikTok. On the other hand, activity on TikTok is often very slow on Sundays.
However, knowing the best times to post on TikTok is not enough to get people to watch and interact with your videos. You need to know the peak hours when your target audience is most active on the platform. There is one-size-fits-all schedule for posting on TikTok. And, you may need to post consistently at different times to discover the perfect timing when your posts can generate maximum engagements on TikTok.
Encourage User Generated Content
User generated content (UGC) refers to the videos created and shared by independent TikTok users and, not brands or companies. Encouraging your followers to develop content related to your campaigns, brand or products can significantly boost TikTok engagement rate. UGC projects your brand in a positive light and creates a sense of community and connection with your audience.
For businesses on TikTok, UGC can be a great way to give your customers genuine testimonials about your products and services. In a past study, nearly 90% of consumers say they trust user generated content over sponsored videos created by influencers and, are more likely to buy from brands that share UGC.
Re-sharing the videos created by your followers and others users on your profile give you immense social proof. It shows your audience that you have happy and satisfied followers and they could also be a part of it.
One way to leverage user generated content is to create a hashtag for your brand then, encourage your followers to use it. A compelling user generated content campaign could also enable you to attract several new followers, eager to take part in the action.
Here is an example of a great user generated content created by make up artist, Colleen for Benefit Cosmetics.
Be Consistent
It would be very difficult to attract and retain engagements on your TikTok profile if you just make one post and disappear for days before resurfacing. The TikTok algorithm favors consistency and you must be consistent in your posts if you want to attract a higher TikTok engagement rate. Generally, TikTok recommends that you post about 1 to 4 videos per day.
Posting regularly is essential to maintaining a strong connection with your followers and getting them to interact with you. The algorithm is likely to recommend your content to a wider audience if you post consistently, driving engagements on TikTok. However, you should also maintain a proper balance and refrain from posting too frequently to give your audience time to digest the content.
Use the Q&A Feature
One of the best ways to keep people engaged is by asking questions. Whenever you ask a compelling and relevant question on TikTok, your followers will be prompted to respond. That would enable you to effectively attract engagements and even several new followers who are keen to share their opinions.
The Q&A feature on TikTok allows your followers to ask you questions directly or in the comments section. One of the most interesting things about this feature is that you can respond to queries with videos. That means you can also use the Q&A feature to develop new and exciting content that perfectly aligns with the questions that your followers are asking.
Check out the following Q&A session by DJ Eyesha on TikTok.
TikTok’s Q&A feature also enable you to gain valuable feedback about your content and insights into the interests of your audience.
Engage with Other Users’ Content
Engaging with other TikTok users’ content is also a great strategy for driving TikTok engagement. It allows you access to a wider audience outside of your reach. For example, duets and stitches can boost the visibility of your content to the followers of the other creators.
Duets allow you to create split-screen videos with the content of other users. On the other hand, stitches allow you to use other creators’ videos and add your own content to them. These tool enable you to create unique and engaging content while giving credits to original creators. That makes them great for building relationships and increasing TikTok engagement.
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