YouTube is one of the most coveted video-sharing social platforms today. It hosts a huge amount of online content on a wide range of subjects including tutorials, product reviews, educational, explainer videos, webinars, live streams among others. As of January 2025, YouTube had more than 2.7 billion monthly active users, suggesting its growing popularity on the digital space. With such an extensive user-base, driving engagements on the platform can be an uphill task, especially for beginners. So, how can you increase YouTube engagement?
The following article offers comprehensive guidelines and strategies to enable you to increase engagements on YouTube fast and organically.
What is YouTube Engagement?
YouTube engagement measures how users interact with your content and channel. Engagement metrics include likes, comments, shares, new subscribers and watch time. While views may also count as engagement, they only show the number of times that a video has been viewed. Engagement on YouTube is an essential parameter to consider if you are using the platform to market products, champion a course or even entertain audiences.
YouTube engagement rate refers to the number of people interacting with your content on the platform. It takes into account everything from how many people watch your content and the amount of time they spend watching your videos to the number of comments, likes, dislikes, video shares, subscribes and unsubscribes.
Your YouTube engagement rate will tell you whether people are actually connecting with your content and, using them to find out more about your brand. It is the same as the engagement rate metrics on other social media platforms such as Facebook, TikTok, Instagram and X. Here is a simple formula for calculating the YouTube engagement rate.
YouTube Engagement Rate = Total Interactions / Total Impressions X 100
YouTube interactions can occur in various forms including likes, dislikes, comments, shares, new subscribers and lost subscribers. However, that does not mean you should include all those metrics when calculating the engagement rate. The three most valuable metrics for determining the YouTube engagement rate are likes, comments and shares.
Why is YouTube Engagement Important?
You may be wondering; why do I need to increase YouTube engagement? Well, there are numerous perks that come with boosting engagements on YouTube.
Tracking engagement on YouTube enables you to know whether your audience is actually interacting with your videos. Higher levels of engagement can impact better customer relations and help you to drive sales.
Monitoring engagements on YouTube also helps you to learn more about your target audience. It provides you with clear insights into the kind of content that they want you to share with them, how they know about your product offerings and, also what they think about your brand. The comments can give you better insights into what they think and expect from your brand.
YouTube engagement also determines the level of visibility that your content will attract on the platform. About 70% of the content that people watch on YouTube is a result of the algorithm’s recommendations. The YouTube algorithm looks at different factors to determine which videos to recommend to every user.
How to Increase YouTube Engagement Fast
The average YouTube engagement rate usually varies based on the number of subscribers your channel has. For example, Statista estimates that channels with fewer than 15,000 subscribers receive an average engagement rate of 1.63%. Nonetheless, you need a higher engagement rate to command a bold presence and drive interactions on the platform. Here’s how to increase YouTube engagement.
- Promote Your YouTube Content Across Multiple Channels
Most of the actions to increase YouTube engagement will take place on the platform. However, cross-promotion is all the rage right now. Leveraging additional promotional channels enables you to attract a pool of potential subscribers outside of your YouTube channel. It allows you to bring in traffic from various platforms to your YouTube page.
The good news is that today; you can add YouTube videos to almost every channel that you use for online marketing. If you have a newsletter, your email marketing automation tool can be used to embed clips of your videos into emails. You can also add a link to your YouTube channel in the footer.
If you are using other social media channels to promote your content, include your YouTube videos regularly in your social content calendar. For example, HubSpot often promotes their YouTube content including Instagram Reels on their Facebook page.
You can also include the links to your YouTube channel and content in your social media bios. Take advantage of opportunities to promote your videos on your website. Alternatively, you could also embed relevant YouTube videos into your blog posts, landing pages and articles.
- Buy YouTube Metrics
Are you looking to increase YouTube engagement fast? Then, buying YouTube metrics is the best way to go. At Superior Social Boost, we help creators and brands to drive social growth with a guarantee of prompt results. We offer customized packages to enable you to buy YouTube likes, comments, shares, views and subscribers. All the metrics that we provide are generated from genuine and active YouTube users. Our goal is to enable you to drive engagements on YouTube organically and within the shortest period.
We offer all-inclusive social media marketing services to help you to drive engagements on YouTube, X, Facebook, TikTok, Instagram and Google Business. We guarantee genuine metrics that will enable you to boost your presence and interactions on social media with greater convenience and affordability.
- Collaborate with Other Creators and Channels
As the saying goes, no man is an island. Collaborating with other creators and channels enables you to pull your resources together and tap into the audiences of other well-known influencers. Collaborations can help boost engagement in several ways. Creating a video with someone else automatically doubles the number of people promoting that content.
Collaborations gives you instant exposure to a new but, still highly targeted audience who might not yet know about your brand. Besides, working with renowned creators and influencers can also boost the credibility of your brand. That could also increase the chances of customers who will want to interact with you.
For example, Kajabi collaborated with a renowned entrepreneur, Amy Portfield, on a video that shares valuable advice for businesses. The video gives customers a unique perspective of the platform from a reputable figure and, also promotes trust in the products of Kajabi.
When choosing a creator or channel to partner with, be careful to go for one with the same target audience as yours. The channel or creator should also be involved in the same niche for relevance. However, you should be careful not to work with a company that is competing against you with a similar service or product.
- Engage with Your Audience
YouTube engagement goes both ways. You should make it a habit of interacting with your audience if you want them to engage you. It takes effort and time for people to watch your content, give likes and leave comments. So, you should also make time to respond to comments and answer any questions that your audience might have regarding your channel and content.
Replying to comments lets your audience know that you care about what they have to say. That is a good motivator that will encourage even more YouTube users to interact with you. Apart from replying to comments, you can also like and share meaningful comments that add value to your conversations.
You could also engage with your audience through hosting live video sessions. Livestreaming enables you to interact with your fans in real time. You can use the sessions to answer frequently asked questions, find out about your customers’ preferences and collect valuable data for future campaigns. Engaging with your audience creates an interactive space that could also enable you to attract several new subscribers to your channel.
- Create More YouTube Shorts
Creating different kinds of content is essential if you want to increase YouTube engagement. However, not all types of content have the same engagement rates. YouTube Shorts usually have a higher engagement rate than most types of videos shared on the platform. They can attract tens of billions of views daily, mainly driven by the young people who are obsessed with Instagram Reels and TikTok.
YouTube Shorts increase YouTube engagement rates by offering you lots of fresh, interesting and on-demand content that you can use to interact with your audience. It also allows you to serve diverse types of audiences with different forms of content for experimentation. Remember, not all your channel’s visitors will have the time to watch lengthy 20-minute videos. However, they will be very happy to learn more about your brand from a few short-form content.
A good example is ”Would You Fly to Paris For a Baguette?” by MrBeast. The short-form video has so far attracted more than 53 M likes and over 1B views on YouTube.
The YouTube algorithm seems to favor Shorts right now. Therefore, using them could offer greater chances that your content will be displayed to a majority of users on the platform. Besides, YouTube Shorts could also serve as a way for organizing your channel. Creating the content can take various forms but, make sure the videos are authentic, simple and fast-paced. You could also repurpose some of the videos that you already have or split longer videos into Shorts.
- Experiment with Different Types of Video Content
You can never know with certainty the specific type of content that will increase YouTube engagement to the desired levels. Do not assume that only specific video types can drive engagements since even user behaviors change constantly. Experimenting with different types of video content can get you closer to knowing what works best for your channel.
Posting different types of video content will also enable you to keep your YouTube content calendar interesting and fresh all year long. Viewers can easily get bored of your channel if it seems to focus on creating the same type of content every day. There are various types of video content that you can experiment with to increase YouTube engagement.
You could try with interaction-focused content such as Q&A sessions, competitions, contests and giveaways to interact with your community consistently. These types of content will also enable you to gain useful insights about your audience.
Purpose-focused content can also be great for driving engagement on YouTube. They include videos created to address a specific issue or stage in a customer’s journey with your brand. The content may include product demos, how-to videos, reviews and even tutorials.
Trend-focused content can also be ideal for increasing YouTube engagement. They include videos created to align with current industry trends. Regardless of the types of content that you choose to produce, make sure that every video is focused on your target audience and adds value to their lives.
Increase YouTube Engagement with Superior Social Boost
Driving engagement on YouTube is a multi-faceted process that requires creativity and time. At Superior Social Boost, we are the go-to social media specialists that you should contact for help with increasing your engagements on YouTube. We offer tailor-made packages to enable creators, brands and businesses to boost their presence and engagements on all social media platforms including YouTube, X, Instagram, TikTok, Facebook and Google Business.