X is swiftly becoming a goldmine for creators, influencers and brands looking to rake in some good money from their content. Twitter offers various ways for creators to diversify their revenue streams and maximize earnings from the platform. Today, you can easily make money on X through your tweets, videos or spaces. Besides, the app also offers various tools for creators and influencers to turn their ideas into cash, payable directly into your account.
This article provides strategic ideas for Twitter monetization and definitive tips to enable you make money on X successfully.
Who Can Monetize Twitter?
While there are various ways to monetize Twitter, it is not for everyone. The platform has eligibility tests that one must pass to start making money on X. For example, those who wish to make money on Twitter through ad revenue sharing must meet the following requirements;
- Have Pro account subscriber
- Have at least 500 followers
- 5 million impressions in the last 3 months.
For creators who wish to earn from Super Follows, you must be 18 years old and have 10,000+ followers. You must also run an active account to start charging users for your exclusive content. Besides, those who want to receive Tips must enable the feature and link a payment method such as PayPal to it for success.
Nonetheless, those who do not meet the above criteria can still leverage other avenues like affiliate marketing, product promotions and sponsored posts to monetize their X accounts.
Despite the above qualifications, making money on Twitter also requires a professional profile and a strong presence on the platform.
- Creating a Professional X Profile: The profile is the first thing that people will see and it should represent your brand effectively. Make sure that your profile has a high-quality image and cover photo that gives proper context to what you do. It could be an image, tagline or something that visually represents your identity and niche. The profile should also have a concise and compelling bio that highlights your expertise, personality and interests. You should also include links to your website, portfolio or any other listings.
- Growing your X Presence: You need a substantial number of followers on X to start making money on the platform. Posting content consistently is essential since it keeps you in the radar of many users. However, you should share content that is entertaining, informative, inspiring and adds value to your audience to attract many followers. You should also reply to comments, ask questions and connect with other accounts to boost engagement on X.
Strategies to Make Money on X
As hinted above, there are myriad ways for creators, influencers and brands to make money on X. Here are proven strategies to enable you attain success on that front.
Leverage Twitter Ads
Whether you are a creator or an influencer, X ads are among the easiest ways to generate some extra income from the platform. Use the ads to target specific demographics or interests. For example, you could run Twitter ads for businesses looking to promote their products and services online. You can include links to the online stores or stores where users can visit to check out the offerings and make purchases.
To make money with Twitter ads and drive engagement and conversion rates, you should tailor the ad content to align with the preferences of your target audience. Make sure that the website links or URLs posted in the ads direct users to landing pages optimized for conversions. The links should make it easier for people to make purchases once they are on the website.
Join Creator Revenue Sharing Program
Taking part in the X Creator Revenue Sharing Program is also an ideal strategy for creators and brands to make money on X. However, there are strict eligibility requirements that you must meet to participate in the program. Anyone interested in joining the program must;
- Have an X Premium account
- Have at least 500 Premium followers
- Create content that attracts at least 5 million organic impressions over a 3-month period.
Joining the program will enable you to receive a cut of the revenue generated from ads displayed between your posts or in the comments section. You can make modest earnings if you post valuable content regularly and get significant engagement.
The payouts for the X Creator Revenue Sharing program are calculated based on how Premium users engage with your content on X. The platform currently processes payments every two weeks, provided you have made at least $10. Payment are made via the payment processor, Stripe. That means you must also meet the Stripe’s terms to get paid.
Create Sponsored Content
You can also make money on X by running ads for brands, promoting their products, services and campaigns. It works in a very simple way; brands pay you to create and share content that promotes their services and products on the platform. Major brands can add you to their influencer marketing strategies if you have an active audience or significant niche following.
Although some brands can spot you and make a pitch, you should reach out to potential brands directly and express interest in marketing their products. You could also use marketplaces such as AspireIQ to easily connect with sponsors. The overall earnings will mainly depend on the number of followers that you have and your engagement.
Smaller accounts usually charge between $20 and $50 per post but, larger accounts could charge more.
If you are looking to make money on Twitter with sponsored content, you should focus on creating tweets that are genuine and match your style. Besides, you should promote products that make sense to your audience and disclose any partnerships for transparency. Sponsored content works well when you are promoting products that you like and interests your followers.
Use Affiliate Marketing
Affiliate marketing is almost similar to sponsored content since it is also mainly about sharing products and services with your audience. In affiliate marketing, brands provide you with a unique link to promote in your posts. Your goal is to encourage your followers to click on the link and visit the websites to make purchases.
You will then receive a commission whenever someone makes a purchase via your link. It works very well if the audience sees your recommendations as genuine. Thus, affiliate marketing should also be about a campaign, product or service that you are actually interested in or have used before. For example, you could highlight tools that you use to streamline your workflow if you are a social media manager.
A good example of an affiliate program that fits well for creators and businesses is SocialBee. The program has a 20% recurring commission, meaning that you will keep earning provided the people you refer to the platform remain subscribed.
Host Ticketed Spaces
Ticketed Spaces is a feature on X that allows you to host live audio sessions and earn money from selling tickets to listeners. It is an incredible strategy for creators who want to make money on X through their expertise while also engaging directly with their audience. Even if you are looking to offer exclusive content on X, this is no doubt one of the best ways to go.
Twitter allows you to set the rates for your ticket prices independently. The rates can range from $1 to $999 and you can also control the number of people to join. That gives much a lot of flexibility in managing your Ticketed X Spaces.
However, there are eligibility requirements for hosting Ticketed Spaces on X. They include;
- Have a complete profile and a verified email address
- Be 18 years or older with at least 1,000 followers
- Have hosted at least 3 X Spaces in the last 30 days
- Have a clean record without any violations of X’s guidelines and policies
Creators and influencers who meet the above requirements can go ahead and set up a Ticketed Space. Click on the Monetization tab and complete the onboarding process. You will be able to receive up to 97% of the revenue generated from ticket sales while X retains a 3% platform fee.
Sell Digital Products or Subscriptions
Selling digital items or subscriptions is also a great way to make money on X. A good example is Lightroom templates for editing photos. However, you should first show your audience how the products can add value to their lives to get them to buy the products. Unlike other social platforms where users can shop in-app, X only allows you to share links to the websites where people can buy those items.
You can also offer subscription services outside of X such as fitness coaching and meal planning to generate income. For instance, you can provide your audience with weekly grocery lists, exclusive recipes and meal plans. Then, use X to share testimonials or behind-the-scenes content from happy subscribers to attract many people.
X Subscriptions allow you to charge a monthly fee on your subscribers for exclusive content. That can be a great strategy if you already have a dedicated audience that enjoys your content and would be willing to pay for it. Your offerings could include early access to content, exclusive tweets or private Q&A sessions.
If you are thinking of using Twitter subscriptions to make money on X, here are the steps to follow;
- Click the Monetization Tab in the Settings section
- Apply for the Subscription feature and set a monthly fee
- Promote your subscription by teasing exclusive content in your posts
You must build anticipation for your subscription by giving the audience snippets of what to expect. Show your followers what they are missing out on to get them to subscribe to your content.
Leverage X Tips
X Tips and Tipping is an incredible feature for creators who want to make money on X through direct contributions from their audience. The tool allows you users to send tips as a way of acknowledging and thanking you for your content. Transparency is crucial in this area and, you should clearly tell your followers that the tips are purposely to support your content creation.
Unlike other strategies for making money on Twitter, this is a low-barrier option because you do not need any investment to start earning. You only need to let your followers know that you accept tips and how they can go about it whenever they wish to show appreciation for your work.
The Bottom Line
Overall, there are several ways to make money on X (Twitter). This article has discussed proven strategies for influencers, creators and brands to generate revenue from X. However, you need a substantial follower count and engagement to maximize the revenues generated from X. At Superior Social Boost, we help creators and brands to drive social growth organically. We offer customized packages to enable you to increase your reach and engagement on X, TikTok, Instagram, YouTube, Facebook and Google Business.