Many young people are increasingly using TikTok as a search engine. Even businesses are quickly shifting their marketing strategies to engage younger users on the platform. A recent study established TikTok is becoming the starting point for many trends and memes that influence other channels. However, TikTok trends move so quickly that is not usually very easy to keep pace. Thus, content creators and marketers should keep up to date to leverage current trends and inspire new content.
According to TikTok’s What’s Next 2025 Trend Report, the platform stands out as a leader in redefining brand engagement. It offers unique opportunities for businesses to connect with audiences through community-driven engagement and cultural relevance. The report outlines that brand success in 2025 will be defined by one key element; chemistry. That new approach, known as Brand Chem, underscores the importance of collaborative efforts between creators, brands and communities.
This article will explore the biggest TikTok trends to watch in 2025 and beyond. It will also highlight popular trends that have kept audiences glued to their screens over the past months.
The Biggest TikTok Trends for 2025 and Beyond
2025 promises to unleash some of the biggest trends on TikTok. Here are the top TikTok trends that will shape engagements on the platform in 2025 and beyond.
- Brand Fusion
Brand Fusion is one of the top TikTok trends that will shape how creators curate and share content beyond 2025. Brands mainly thrive on TikTok through embracing adaptability and creating lasting connection. Collaboration is increasingly becoming essential to success on TikTok.
A recent study established that 2 out of 3 TikTok users prefer brands that collaborate with multiple creators. It is a strategy that allows brands to amplify their reach by connecting with diverse voices locally and globally. Besides, about 81% of TikTok users worldwide are open to discovering new brands on the platform. That reinforces TikTok’s authority as a search engine.
A good example of Brand Fusion is the partnership between Rainmaker and Unilever’s Knorr brand. They partnered to test TikTok’s Video Shopping Ads during the winter festive season. It features a recipe video by a well-known creator, integrating Knorr’s products seamlessly throughout the content. It also provides a direct link for users to buy via the Checkers Sixty60 app. The campaign drove a 116% increase in Gen Z customers and an 18.5% increase in value sales per basket.
2025 could be the year that brands integrate content creators more directly into their marketing strategies and budgets. Strategies such as affiliate marketing and offers become more appealing when they are attached to relevant, likable influencers. You can use TikTok’s Creator Marketplace to find ideal collaborators and create content to wow your audience.
- Candid Content
Trust, Belonging and Community will be essential traits for every successful brand on TikTok in 2025 and beyond. The intimate and close-to-consumer interface on TikTok makes it the ideal playground to help brands to show their audience why they are worth supporting. But, what does candid content means in the list of TikTok trends?
Examples of candid content that creators should focus on include behind-the-scenes videos and vox-pop interviews. Content that address customer feedback is also great for establishing trust between brands, creators and customers. About 4 in 10 TikTok users feel that brands who showcase their personality through content are more relevant.
Taking viewers behind the scenes gives them a glimpse of the world that they do not typically get to experience. Behind-the-scenes content is not new on TikTok but, the styles and formats have evolved over the years. Instead of unfiltered footage, some of the most popular behind-the-scenes content are heavily edited videos showing business owners completing tasks such as packing up orders.
Several ‘’pack an order with me’’ videos are truly aesthetic. They also include ASMR elements that make the quite compelling and fun to watch. Thus, they do a great job of selling brand experiences, driving sales fostering loyalty. The strategy can also serve as social proof, turning casual viewers into paying customers.
- Niche Points of View
Niche content is also one of the biggest TikTok trends, expected to blow up in 2025 and beyond. The niche content that the TikTok algorithm serves up is part of what makes the platform so fun for most users. Up to 81% of social media users say that TikTok helped them to discover new topics and trends that they did not know about.
In 2025, content creators and brands can use these niche, underrepresented points of view to connect with untapped audiences. For example, it would be great fun to see a mineral water brand connecting with cat lovers. A CMS company inspiring the next generation of vegan startups would also be fun. TikTok opens up the world and connects content creators with customers, breaking free of the conventional model where marketers take the lead.
- Artificial Intelligence (AI)
You can never discuss TikTok trends without talking about AI. While it was a terrifying idea back in the day, AI is now the go-to tool for boosting the works of brands and content creators. Many brands are increasingly leveraging AI tools to create tailored customer experiences in-app. And, they are never shy to disclose it to their audiences.
Compared to the other social media platforms, TikTok users are more likely want to see generative AI used in ads and other types of content. Artificial Intelligence can be used to safely address genuine user needs on TikTok and other social platforms. According to TikTok, its AI tools are a significant part of Creative Catalysts trend, empowering brands to push creative limits by turning insights into actionable, ready-to-use video ideas.
Here is an example of an AI Generated TikTok video, featuring US President, Donald Trump and Russian President, Vladimir Putin.
AI tools like Symphony Assistant can help brands to stay ahead of the curve and create impactful, trend driven content. Here is a link to the best AI social media tools.
- Real-time, Unfiltered Dialogue on the Comments Section
Many marketers and content creators vie the comments section as a dumpster fire where all the unpleasant feedback lives. However, that is about to change in 2025 as it is expected to become the ticket to customers’ hearts.
An estimated 7 out of 10 TikTok users feel that brands should use the comments section to understand their needs better. That is because all customer feedback is valuable feedback, regardless of whether it is delivered through email, in focus groups, comments section or verbally.
Real-time unfiltered dialogue on the comments section could save brands lots of money on additional focus groups. It would enable them to deliver compelling, updated content and products quickly. Besides, it can also help to strengthen the bonds between brands and their customers. Here is alink to how you can generate authentic and compelling TikTok comments to boost your presence and engagement on the platform.
- Female Inclusivity
In the past, content creators and brands approached female audiences in a fairly one-dimensional manner, using soft hues and old-school makeup. However, conversations have significantly shifted today, covering everything from hairstyle tips to the gender pay gap and even game development and women in STEM.
Female inclusivity will no doubt become one of the hottest TikTok trends in 2025. About 72% of women on TikTok feel it is easy for new communities to connect through shared life experiences. Thus, well-built, intersectional content will significantly boost loyalty across female audiences and their allies too.
Popular TikTok Trends
Apart from the above trends, there are also some popular TikTok trends that have made headlines in the past few months. You should also be familiar with them to determine your best course of action towards boosting your relevance and engagement on TikTok.
Roasting Colleagues
The opportunity to roast a colleague or co-creator is one that we all wish for and, that is why it has been one of the most popular TikTok trends in the past months. It is usually a simple trick, tied to the #SuspectChallenge. The suspect attempts to flee on foot while the cameraperson runs alongside, identifying them in the manner of a police broadcast. Instead of stating the objective trait like, ‘’the suspect is a brunette woman’’ the cameraperson calls the suspect out for something embarrassing.
In a dramatic turn of events, the cameraperson becomes the suspect. They both go back and forth, roasting one another in multiple takes. It is a great way to poke fun at colleagues and co-creators while helping the followers to get to know the people behind your brand much deeper. The following video by AldiUK is an excellent showcase of this popular TikTok trend.
Surprising Groceries
This has also been one of the chart-topping TikTok trends of 2025. Despite its simplicity, the trend puts a funny twist to grocery shopping. It works like this; your partner, parents, friend or someone else gives you their credit card to shop for groceries and, whatever else is needed or something small for yourself. But, instead of sticking to the usual grocery items and some snacks, you go completely off the rails.
People are filming themselves unpacking their grocery bags, starting with the normal items before revealing the surprise at the end like a cat or a new laptop. The trend is also an incredible opportunity for brands to jump in and use their products as the big surprise at the end of the video.
Comparing Type A Vs Type B Friends
When you want to see fireworks in the comments section, try a branded take on the ‘Type A Vs Type B Friend’ trend. It makes a comparison between Type A people (known to be organized and proactive) with Type B people who fit into the opposite stereotype. The trend inspires the audience to strongly identify with one type or the other, and potentially tagging friends who fit the other stereotype.
In the video below, Hilton shows the Type A friend makes her bed, keeps their suitcase organized and carefully packs their day bag. In a contrast, the video also shows the Type B friend as someone who is so casual about traveling that she forgot her toothbrush and had to ask for one from the hotel.
Drive Social Growth with Superior Social Boost
At Superior Social Boost, we help creators and brands to increase their presence and growth on social platforms. We offer customized packages to enable you drive growth across multiple social media platforms. We guarantee authentic and real metrics to ensure organic growth for all your social media accounts. Get in touch with us today for tailor made packages to drive social growth on TikTok, Instagram, Facebook, X/Twitter, YouTube and Google Business.