Facebook is one of the oldest and most popular social networking platforms. It boasts more than 3 billion active users, with more than half of them using it discover brands and products online. With the growing competition from other social platforms and the constantly shifting Facebook trends and user habits, it is getting harder and harder to stand out on the app. However, it still remains a great place connect with audiences.
The following article explores Facebook trends for 2025, highlighting the key statistics and strategies that marketers should apply to make the most of the platform.
Key Facebook Statistics Every Marketer Should Know
There is so much about Facebook that marketers and content creators should know. The following are the top stats that you should keep in mind when planning your content strategy on Facebook.
- Facebook is the third most visited website after YouTube and Google as of 2025. That puts the platform well ahead of other leading online networks such as Instagram and TikTok.
- Facebook boasts more than 3.06 billion active users monthly. That makes it the most used social media platform worldwide.
- Facebook total ad revenue in 2024 amounted to $164.5 billion. That is an increase from $134 billion recorded in the previous year.
- 3.35 billion users active on Facebook apps daily. Meta says 3.35 billion people spend at least some amount of time daily on its suite of apps including Facebook, Messenger and Instagram.
- 90% of social media users have a Facebook profile. That means Facebook remains a staple of the average social media consumer. Multiple surveys rank Facebook as the most popular social media platform.
- Gen X are Facebook’s largest audience, followed by Baby Boomers and Millennials. That varies for Gen Z who is most likely using Instagram, YouTube and TikTok.
- Facebook ads experience an average click-through rate (CTR) of 2.53% across all sectors for lead-gen ads. While CTR varies across niches, arts and entertainment and real estate see the highest.
- Facebook is among the top 3 ROI drivers for marketers. An estimated 40% of marketers cite Facebook as one of the top three drivers of Return on Investments when it comes to social media networks.
- Albums and photo posts have the highest engagement rate on Facebook. Albums see an average engagement rate of 0.12% while videos follow closely with an average engagement rate of 0.12%. Status posts also perform well with an average engagement rate of 0.11%. On the other hand, link posts have the least engagement rate of just about 0.04%.
Top Facebook Trends for 2025 and Beyond
There is no doubt Facebook still remains as a powerhouse in the social media circles. The above statistics are a clear indication of its undying might. However, knowing the top Facebook trends for 2025 is vital to streamlining your marketing strategy for success. The following are the key Facebook trends for 2025 and beyond.
Enhanced AI in Advertising
Facebook is increasingly leveraging Artificial Intelligence (AI) to optimize ad campaigns. AI driven tools can facilitate the automation of creative testing, budgeting and audience targeting. That could go a long way in promoting the effectiveness and efficiency of ad campaigns.
The Meta Advantage+ helps businesses to maximize performance, with fewer and more efficient campaigns. It also boosts your ability to reach more potential customers and save time and effort. Using Facebook’s AI tools can help marketers to significantly cut ad costs. Meta Advantage+ can lower the cost per purchase by up to 68% and the cost per acquisition by an estimated 26%.
Cocacola was among the first companies to jump into the AI-generated ad campiagn frenzy. In 2023, they launched the ‘Create Real Magic’ contest, inviting users to combine DAL-E, ChatGPT and Cocacola ad creatives to create new works of art to be showcased on their website.
These stats are clear indications that Facebook is increasingly investing heavily in AI to maintain its position as the leading social platform for ads.
Besides advertising, AI is already being used on Facebook to optimize content and personalize user experiences. AI assists the platform to analyze user data, display relevant posts and weed out inappropriate or spam content. Facebook is also integrating AI into its Messenger services to create chatbots and automated customer feedback and support features.
There are lots of opportunities for brands to maximize their ad performance and results using Artificial Intelligence. You can begin by creating AI powered ads. You can also use AI to target your ads for specific audiences, ensuring more effective ad campaigns. Brands can also leverage AI-driven creative optimization, using AI to discover performance trends. Budget optimization is another area where AI has also proven to be quite instrumental in.
Increased Growth of Social Commerce
Social media is rapidly transforming into one of the most disruptive shopping platforms. Tracing back to the impacts of COVID and the busy lifestyles that most people live today, social media is becoming the go-to shopping haven. And, Facebook is a key player in this new shopping frontier, with features such as Facebook Shops.
Social commerce is one of the Facebook trends that will stay on the rise even beyond 2025 because of the friction-less customer journey. The seamless in-app purchases leave many customers wooed, potentially driving significant conversions.
Features like customer reviews and ratings, accessible on Facebook Shops boost customer trust and transparency. That creates a dynamic environment that promotes both product discovery and purchase.
Facebook Live Shopping allows brands to partner with experts to create authentic and immersive shopping experiences, potentially converting interactions to sales. The feature combines the one-click convenience of e-commerce with the dynamic twists of live video stream.
This is one of the key Facebook trends that brands should pay a keen attention to and consider how they can integrate it into their marketing strategies. In 2020, Facebook Live Shopping drove a 306% increase in gross merchandise value in South East Asia, including Singapore, Philippines, Thailand and Vietnam.
There are multiple ways you can harness the power of Live Shopping. Post on your page ahead of time to promote your event and create anticipation. Engage your viewers so they know that they can interact with the content on the comments or send direct messages. Be sure to respond actively and directly to boost sales. It would not hurt to be creative and keep viewers entertained. Always make follow-ups to engage with those who took part in the live session. That could help to turn those viewers into new customers.
Facebook’s extensive user base and robust shopping features enable businesses to reach larger audiences and attract more purchases.
More Focus on Privacy and Security
Facebook has faced increased scrutiny in recent years over concerns about privacy and security. Experts say this is another Facebook trend that could potentially continue beyond 2025. Facebook has rolled out various tools for privacy and security over the years, including end-to-end messaging encryption and two-factor authentication for user accounts.
Meta, Facebook’s parent company also launched a new privacy center, which will give users and businesses a central location to manage their privacy settings and data.
Such Facebook trends that emphasize increased privacy and security will require businesses to be more mindful of how they collect and user customer data. It will also require enhanced transparency about data practices. That means we are also likely to see an increase in marketing campaigns focusing on privacy and, with a stronger emphasis on building trust with customers.
Brands should be proactive in showing customers that they are committed to protecting their privacy and securing their data.
The Growth of Video Content
Video has been on the rise for many years now, and Facebook is not left behind. Short-form videos especially Facebook Reels are among the key Facebook trends capturing significant user attention. Posting engaging videos under 15 seconds can significantly boost your brand’s presence and engagement on Facebook.
Facebook Reels can also help brands to showcase their authenticity and creativity since they allow creators to add music and effects. Live video is also expected to continue its rally on Facebook. Brands can leverage this feature to give their followers behind-the-scenes content, host live Q&A sessions and engage their audiences in real time.
Integrating user-generated content (UGC) in your video strategy can also help with building trust and authenticity with your audiences.
Expansion of Virtual and Augmented Reality
Virtual and Augmented Reality are booming Facebook trends that are also causing ripples on other social platforms. Meta has harbored ambitious plans for these two ever since it burst onto the scene. One of the showcases of Facebook’s heavy investment on VR and AR is the launch of Oculus Quest 2 VR headset.
In 2025, the company plans to further expand its VR and AR offerings with new features that will likely revolutionize how people use Facebook. As these two features become more prominent, brands must consider how they can leverage these opportunities to boost engagement with their followers and customers.
AR and VR is already inspiring commerce in many ways. We have seen brands adopting AR to help people overlay products on themselves and their environments without visiting physical shops. These technologies will enable people to connect with their favorite brands in many more ways, including one-on-one meetup sessions and live showcases of how products are made in factories.
Increased Focus on Younger Users
As hinted in the Facebook stats above, Facebook has seen significant growth among younger users. That is partly due to their focus on attracting a more youthful audience. The company is currently testing out two new features in selected cities to attract younger users. One of those features is the ‘Explore’ tab.
The ‘Explore’ tab is a personalized page with recommended photos, videos and other content unique from one user to another.
The other feature is called ‘Local’ tab which shows users nearby events, community groups and local items for sale.
The above revelation means that brands and marketers should also start thinking of ways to target younger audiences on Facebook. One of those ways is to create content that caters to the needs and interests of young people. That could include using relevant hashtags, joining community groups and even hosting local events.
Tapping into features such as ‘Explore’ tab and ‘Local’ tab and engaging with younger users give businesses the opportunity to increase their reach and attract a new pool of customers.
The Bottom Line
The above Facebook trends highlight the key areas and opportunities that brands and marketers should put more emphasis on in 2025 and beyond. As Facebook evolves and user habits shift, some new trends may still come up and shake things up. Nonetheless, making the most out of Facebook boils down to your brand’s reach and engagement on the platform.
At Superior Social Boost, we help brands and businesses to increase their presence and drive engagement on social media organically. Whether you are looking to grow your reach on Facebook, X, Instagram, TikTok, YouTube or Google Business, we offer authentic and real metrics to take your business to the next level.