Twitter, which has today been rebranded as x remains one of the most powerful social media platforms for individuals, content creators and marketers. Known for its real-time updates and conversational flow, X boasts about 600 million monthly active users. The fast-paced nature of X and its real-time interactions make it an ideal platform for sharing updates, showing of your brand’s personality and connecting with global audiences. However, you need an effective X marketing strategy for success.
A well-formulated approach enables you to connect with your audience, boost brand visibility and turn followers into loyal customers, all while staying ahead of the competition. This article will explore powerful X marketing strategies to build your brand and keep it ahead of the pack in 2025 and beyond.
What is X Marketing?
Twitter or X marketing refers to the process of promoting your brand, products or services through tweets, conversations and interactions on the platform. It entails developing an effective social media marketing strategy, whereby you post relevant tweets at the right time to connect with your target audience.
Whether you are looking to share updates, join trending conversations or respond to customer queries, X allows brands to engage directly and in real-time. Thus, successful Twitter marketing requires you to come up with unique strategies, distinct from other social platforms.
Here’s why X marketing differs from marketing on other social platforms such as Facebook and LinkedIn.
Real-time engagement
X is primarily about real-time conversations. People use the platform to discuss live events, trends and breaking news as they happen. In fact, more than 48% of United States users use x to get news updates. That is a significant advantage for brands since it enables you to respond to trends instantly, reach your audience when they are most active and stay relevant in fast-changing conversations.
Check out this guide to find out the best times to post on social media.
Direct access to influencers
X also gives you direct access to industry thought leaders, influencers and celebrities. In 2024, the platform announced that it would provide complimentary blue checks and Premium features to accounts with over 2,500 verified followers and Premium+ to accounts with more than 5,000. That allows brands to engage in meaningful partnerships with endorsements and influencers.
The power of the hashtag
Hashtags play a crucial role on X, curating topics around trending topics and enhancing discovery. Tweets with relevant hashtags usually attract twice as much engagement and are more than 50% more likely to get retweets. That makes X marketing great for developing viral campaigns and boosting the visibility of your brand quickly.
Access to a younger audience
Twitter audience are younger, with an estimated 34.2% of users in the age group of 18 to 24 year olds. That is compared to Facebook’s 23% and LinkedIn’s 24.5%. that implies x appeals to a younger audience, making it an ideal marketing platform for brands that target younger millennials or Gen Z. X allows you access to that demographic in ways that several other platforms may not.
Builds long term relationships
X facilitates two-way interactions that foster trust and loyalty between brands and their followers. Brands can maintain conversations with their audience through replies, mentions and reposts. That can go a long way in building stronger emotional connections over time. A good example is coffee chain, Starbucks that uses X to engage its customers, address concerns and gather feedback.
Essential Features for X Marketing
X offers a wide range of features that brands and marketers can leverage for effective marketing. Understanding and using those features can significantly boost your brand’s visibility and engagement.
X trends
X trends highlight the most trending topics and hashtags at any given time. You can find trending topics in the ‘’Trending’’ and ‘’For You’’ sections of the Explore tab on X’s mobile app or in the ‘’What’s Happening’’ sidebar on desktop version. Marketers can tap into these trends to drive visibility by joining relevant conversations. For instance, using trending hashtags can expand the reach of your tweets. Analytics tools can track the performance of your tweets with those trends, enabling you to see what resonates with your audience.
X Communities
X Communities are groups of users who share common interests, such as technology, sports or fashion. Joining and making contributions to these communities can enable brands to engage with a focused audience and share valuable content. X analytics can help with tracking your engagement within communities, measuring follower growth, interactions and impressions.
Here’s a quick guide on how to get more followers on X.
X lists
X lists allow you to organize specific user accounts into groups such as influencers, customers or competitors. That helps marketers to track important conversations and engage with key accounts more easily. Analytics can help you to measure engagement from those lists, offering insights into follower growth, interactions and influential accounts.
X Spaces
X Spaces are live audio chat rooms where users can host interactive discussions, Q&A sessions and product launches. They can also help with gathering instant feedback from your audience. Twitter analytics can measure the reach and engagement of Spaces, including listening metrics, participation rates and social media sentiment analysis.
X Polls
X Polls allow users to create and share polls with their followers. Marketers can leverage those polls for social media market research, collect insights and gauge customer preferences. Use the analytics tools to track the number of voters, those who viewed and interacted with the polls. That would give you insights into the behavior and preferences of your audience.
X Ads
X Ads enable marketers to enhances tweets, profiles or social media trends to a targeted audience. Brands can boost their reach, drive web traffic, increase app installations and attract leads on social media through sponsored posts. Ads analytics provides detailed performance social media metrics, including impressions, conversions, clicks and cost-per-engagement.
X Analytics
X Analytics is an in-built feature that offers comprehensive insights into tweet performance, audience demographics and customer engagement metrics. Brands and marketers can track engagements, impressions, follower growth and link clicks to validate their content marketing strategies and refine content.
Grok
Grok is an AI-powered tool available to Premium and Premium+ subscribers that enhances user interaction on X. it offers two modes; regular and fun, allowing users to engage with content in diverse ways. Brands can use Grok to generate engaging summaries of trending topics or posts, making it easier to connect with audiences through relevant conversations. The capabilities of this tool also include offering real-time insights based on user discussions on the platform, thereby informing effective marketing strategies.
Tips for Creating an Effective X Marketing Strategy
Marketers and brands need a solid social media strategy to make the most of X marketing. And, it is not just about tweeting whenever you feel like it but; it is about being intentional with your approach so your efforts pay off. Here are practical tips on how to create an effective X marketing approach.
Define your goals
You must have clear goals in mind before you start tweeting away. Goals can range from boosting brand awareness, driving traffic to your website or increasing sales. Defining your goals early help with keeping your content focused and tracking what’s working.
Develop smart goals, which are Specific, Measurable, Achievable, Relevant and Time-bound. For example, instead of saying you want to gain more followers, say you want to gain 1,000 new followers in 60 days through posting daily threads and using trending hashtags.
Knowing what you want to achieve helps with tailoring your tweets to match those objectives.
Understand your target audience
Your X marketing strategy can only be sound if you clearly understand who your audience is. You need to understand their interests, needs and pain points. That helps you to craft tweets that speak directly to your audience, ensuring the effectiveness of your messaging.
You should dig into the habits of your audience, their language, tone and even the memes they share. That will ensure that your tweets speak directly to them and even more relevant replies. X analytics or surveys can help you to collect data about who follows your brand, the content they engage with and when they are most active.
A better grasp of your audience will ensure that you create content that truly connects with them.
Analyze your competitors
Take time to also see what others are doing on the same road before building your lane. Competitor analysis is an essential step in any X marketing strategy and skipping could leave you wasting time on content that does not work.
Begin by identifying both direct and indirect competitors. Use x search to find keywords in your niche. Try keyword tools to spot standard search terms. Besides, industry keywords are also a goldmine since they reveal who is getting attention and trending topics.
Direct competitors are the brands or creators that target your exact audience. Indirect competitors might sell something different but, still grab the attention of your audience. List your top five competitors and monitor their profiles closely. Notice how they interact, the type of content they post, the replies they get and how their posts go viral.
Here’s a definitive guide on how to go viral on social media.
Know what to tweet and when
If you want your X marketing strategy to actually work, you cannot just start tweeting at random. You need to plan a content strategy that guides what you share, when and why. It keeps your feed active, your followers engaged and your messaging clear.
Mix things up with a fine blend of promotional content, industry news, engaging questions and behind-the-scenes peeks. That will help you to keep your tweets fresh and audience hooked. You could also try different formats such as polls to get quick feedback, videos to tell your story, GIFs for reactions and threads to dive deeper.
A social media calendar can come in handy, making sure that you do not scramble for ideas at the last minute. It allows you to plan your campaigns and themes ahead of time, making sure that your content remains cohesive and aligned with your marketing goals.
You should also be very keen on when to post because tweeting when your audience is most active increases your chances of engagement.
check out the following example of how Coca-Cola schedules tweets by aligning them with popular events such as the NASCAR Cup series to connect with a global audience.
Engage with your audience
X is a fast-paced platform designed for real-time conversations and engagements. Engaging with your audience by replying to comments, retweeting user-generated content (UGC), and taking part in relevant trending topics can help to build relationships. People love to interact with brands that feel authentic and approachable. So, be sure to listen and respond promptly to keep the conversations going.
Examples of Powerful X Marketing Campaigns
Nike #JustDoIt
Nike’s #JustDoIt campaign, featuring former NFL quarterback Colin Kaepernick demonstrates bold brand messaging, strategic use of social media and alignment with societal issues can generate significant impact and engagement. The tweets related to the hashtag attracted millions of likes, retweets and comments on X. Kaepernick’s tweet garnered over 900,000 likes and 366,000 retweets. The campaign sparked a 31% increase in sales.
Popeyes #LoveThatChicken
Popeyes launched its brand in India, using the #LoveThatChicken hashtag on X. It featured visuals and customer testimonials to boost engagement. They encouraged customers to post UGC, sharing their experiences using the hashtag. Brand mentions significantly increased on X, with one post featuring the hashtag receiving more than 19,000 views. Popeye also used the campaign to expand into more cities in India.
The Bottom Line
X gives brands a real-time platform to drive visibility and connect with audiences globally. A well-planned strategy can strengthen engagement, increase brand awareness and deliver real marketing results. The strategies and tips outlined in this guide can help you to effectively grow your presence and build meaningful connections on X.