As TikTok gains popularity, more ecommerce brands are increasingly using it to reach new customers, boost visibility and drive sales. And, with so many new TikTok trends popping up, it is quite tempting to jump on every one. However, that would only get your content lost in the noise. If you are hitting a bit of a dead spot in brainstorming, we have put together various TikTok video ideas to help you boost engagement on the platform. We have also included examples so you see it in action and find inspiration for creating engaging TikTok content.
The Best TikTok Video Ideas for 2025 and Beyond
The following are the best TikTok video ideas to help you attract more followers and drive engagement on your profile:
Behind-the-scenes videos
Give the audience a little sneak peek into the inner workings of your business or brand including the offices, team meetings, production processes and other critical elements. Behind-the-scenes videos can make the audience to feel like they are part of something exclusive and intimate. That helps to build stronger relationships and customer trust.
The various behind-the-scenes video ideas that you can explore in your TikTok content include;
- Product development videos
- Event preparations
- Creative brainstorming sessions
- Product packaging
- Photo and video shoots
- Workshops and training sessions
- Fun moments and company culture
Watch the following behind-the-scenes TikTok video of Kenyan singer, Nadia Mukami. The minimalist video showcases the artiste cat walking with the song of another artiste, Bahati playing in the background. The video has attracted over 665K views.
Interactive Q&A sessions
Q&A sessions offer a dynamic way to engage audiences. TikTok’s Q&A feature allows your audience to submit questions to your account. It is an ideal way to engage with followers and get invaluable customer insights and new video ideas. Enabling the feature will make it easy for you to spot and reply to your audience’s questions.
The following video response from Fizzy Soaps to a follower’s question attracted nearly half a million views. Combining a video of soaps under production with voiceover is a simple way of engaging with followers.
Mini-storytelling series
Mini-storytelling series are also great tiktok video ideas to get your audience hooked. You can create 3-5 parts of short series telling a continuing story. It could be about the origin of your brand or the development of a new product.
Keep every episode concise and tie up loose ends with a hook to encourage viewers to watch the next parts, boosting viewership.
Human moments
Get real with your followers and do not be afraid to show people more about your brand. Human-focused content makes your brand to feel more relatable to the TikTok audience. It allows for a stronger connection between the brand and its audience.
In the following video, Kenyan influencer, Huddah Monroe taking a break from her high-end sports cars and flashy lifestyle for a casual walk along Nairobi’s streets with one of Africa’s tallest men. It looks relatable and signals a great way to build connections between her brand and the audience.
If you really love something, your brand’s audience will most likely fall for it too. Try sharing favorite music or Netflix series you can stop talking about.
Remember, you do not have to face the camera to portray the human side of your brand. Images and captions can also work just fine. However, keep things short and sweet.
Collaboration videos
Teaming up with other users and influencers is one of the most incredible TikTok video ideas that can attract more followers and drive engagement exponentially. As cliché as it may sound, team work makes the dream work!
Collaborate with other creators, brands and popular influencers in your industry and niche. It is a great way to double your reach across TikTok since you can tap into the audiences of other creators and brands.
Examples of collaborative videos include joint product demos, cross-promotional challenges, joint contests and giveaways, influencer marketing, brand and influencer takeovers and, joint seasonal swaps.
Check out the following collaboration video between Kenyan TikTok content creators, Trisha Khalid and Flaqo411.
Topical and trending content
It’s always tempting to create content in advance and, that certainly works for other social media platforms. When it comes to TikTok video ideas, balance is essential. Keep track of holidays and events to see what’s trending on the platform at that time. Be ready to react and create topical videos around them. Topical content does not have to be complicated. Sometimes, simple posts work great.
Trends can be very tricky because they come and go fast. Besides, not every video or dance trend will fit into your brand. So, be careful to hop on trends that are relevant to your audience.
TikTok challenges
Challenges are among the most popular types of content on TikTok. They are crowd pleasers that can help you to exponentially grow your reach on the platform. People love to hop onto trending challenges and, using some that relate to your brand can be a great way to resonate with your audience.
Include your branded hashtags to make the most of the TikTok challenges’ viral potential. Branded hashtag challenges help to get your tiktok videos and profiles in front of more audiences.
A good example is the ‘Pen and Cup challenge.’ Someone says they are going to do something, throw a pen at a cup, and if the pen lands inside the cup, the person has to follow through on the action they said.
Inspirational TikTok videos
Your brand is more than your products or services. Sharing inspirational content that aligns with your brand’s values, mission and goals can help reach like-minded viewers and turn them into loyal followers.
Create and post videos that fits your brand’s mood at will sure resonate with your followers.
A good example is the following video by sustainable swimwear brand, SevenSeas Swimwear. Thar brand is renowned for its summer vibes and, that is why this dreamy video attracted nearly 2 million views.
Tutorials and educational content
Besides the entertainment, most people come to social media to learn new things. That is why creating and sharing tutorials and educational TikTok videos can effectively attract more followers and boost engagement. TikTok videos are short, so, stick to quick tutorials with clear voiceovers and caption overlays.
Share your skills in informative videos that break down complex topics or share fun tips. The technique can help you reach several viewers in your niche and convert them into followers. Create a regular series and a TikTok playlist so your posts are accessible in one go-to resource.
You can start by answering the frequently asked questions in your niche to create evergreen valuable content that encourages return visits. You can also create tutorials and educational content such as DIY projects, styling tips, recipes, product comparison walkthroughs and troubleshooting tips.
Peach & Lily created a series revealing little-known facts about Korean skin care. The following video attracted nearly a million views.
Educational content can always be a winner on TikTok as long as you are pairing them with engaging video clips. Find a balance between entertaining and educational videos in your strategy.
Live streaming
Live streams allow real-time interactions and connections between brands and their TikTok audiences. You can use TikTok live streams to announce your latest products, news, giveaways, discounts, deals, interview special guests or host Q&As.
Livestreams allow you to interact with customers, get their feedback from the audience and answer their questions. Viewers can easily take part by sharing their insights, asking questions or reacting with emojis in the comments section.
You can host TikTok live streams around the following ideas;
- Live tutorials
- Product reviews
- Interactive contests and games
- Special announcements
- Live shopping events
- Fashion shows
- Interactive polls and feedback
- Expert interviews
Duets and Stitches
Duets and stitches allows you to elaborate on content that resonates with your audience. A duet creates a split-screen effect that lets you react in real-time alongside another video. Stitches on the other hand, allow you to clip and edit a response to an existing video.
Take time to understand the types of videos that most people are interacting with. Then, you can add such moments to your strategy to drive engagements. Split-screen videos also offer opportunities for humor, whether they are infused in your reaction or used as they are.
Check out the following stitched meme from Gymshark.
POV videos
Point of view (POV) videos are relatable ways for creators and brands to connect with their audiences. They can help you to spotlight your brand personality and highlight your products. POV content place viewers in various relatable situations where your product or brand plays a role.
Focus on humorous, empathetic and problem-solving POVs that resonate deeply with the everyday experiences of your target audience. You can monitor comments on your POV videos to understand audience sentiment and generate ideas for future videos.
Check out the following video by the collagen products brand, Vida Glow. The brand combines behind-the-scenes videos with POV captions to build trust.
Funny skits
Your TikTok videos do not have to be serious to engage audiences effectively. Throw some humor and satire into your videos to captivate your audiences and get them hooked. The short-form, entertaining content will likely engage TikTok audiences and enable you to attract more followers.
Here’s the ultimate guide on how to get more TikTok followers.
Funny skits do not have to be just about entertainment; you can also blend in a bit of creativity with informational and thought-provoking content.
Gymshark pokes fun at workout names in one of their videos. Poking fun at something that the brand obviously advocates for makes the content more relatable, especially to those who may be intimidated by big gym buffs but, still want to work out.
Final thoughts
Ready to start creating your own TikTok content? The TikTok video ideas, insights, tips and examples outlined in this article will give you the inspiration to create captivating and engaging content. Regardless of the particular ideas that you choose, a successful TikTok presence requires consistent planning, engagement and analysis. Superior Social Boost offers customized solutions to help you enhance your brand’s presence and engagement on TikTok. We provide customized packages to enable you get more TikTok followers, TikTok views, TikTok likes, TikTok comments and TikTok shares.