Instagram likes are among the key metrics used to analyze your success on the platform. The number of likes that your post, reel or carousel has is among the easiest ways to tell how you are doing. Having many likes shows that your content is reaching several people and they are attracted to it. On the other hand, few likes suggest your content is not reaching many people and has little impact on the audience. So, what should you do to get more likes on Instagram posts?
Many influencers and creators will tell you that great content is the gateway to attracting Instagram likes but, that is not all. You could be posting good photos and videos on Instagram but, still fail to receive desirable engagements. If that is the case then, it is time to find new and creative strategies. The following article has compiled 9 tried and proven tactics to enable you to get more likes on Instagram posts.
Why Do Instagram Likes Matter?
In May 2021, Instagram announced it would give users the option of hiding public likes on their profiles. Today, Instagram users have two ways to hide likes. One is that you can hide like counts in your personal Instagram feed, so, you do not see the number of likes that others are receiving. The second option is that you can hide likes on your own posts, so that others cannot see the number of likes that you are receiving.
Whether your Instagram likes count is hidden or not, the Instagram algorithm still works as it always has. It can still be able to see the number of likes that your posts are generating and use those metrics to gauge your performance on the platform. So, why are Instagram likes important?
Here are the main reasons why you need more likes on Instagram personal account and Instagram for business.
Increased reach: The Instagram posts that generate more likes are regarded a popular and engaging. As a result, they are highly likely to be seen by several people including those who are not your followers.
Measuring success: Instagram likes are key metrics for measuring the success of your content and marketing campaigns.
Enhancing engagement: Instagram posts that generate more likes are highly likely to attract other reactions such as comments, views and even followers. That enhances engagements over time.
Proven Ways to Get More Likes on Instagram Fast
Wondering how to get more likes on Instagram posts fast? Here are 9 tested and proven strategies to enable you to generate more IG likes.
- Use Trending and Relevant Hashtags
Using trending and relevant hashtags make it easier for many people to find your posts. Once you have used a given hashtag, your post will appear on the page for that hashtag. As a result, your post will feature among the posts on that page, making it easier for people to find your content and account. That means if you use more hashtags, your post will most likely appear on several pages under those different hashtags, facilitating even much greater reach.
It is advisable to use about 3 to 5 trending and relevant hashtags in every post. That will make it easier for people who are searching for or following those hashtags to find your posts. Check out personal or business accounts similar to yours to see the hashtags that they are using. Then, explore those hashtags to see if they can match your content. Use only the hashtags that are relevant to your account and content for success.
Remember, niche hashtags usually work better than general hashtags. For example, if you are an influencer for beauty products, your content could easily get lost in a hashtag such as #beauty. Instead, consider more creative hashtags such as #skincaretips, #naturalhair and #cleanbeauty.
- Post During Peak Engagement Times
Knowing when to post can make a significant difference when you are seeking to generate more likes on Instagram posts. That is because Instagram users often like and comment on posts at certain times of the day. Creating posts at peak engagement times increases your chances of attracting the desired engagements. Weekdays, from mid mornings to early afternoons are usually the best times for maximum engagements.
Here is a useful chart to guide you on the best times to make posts to generate more likes on IG and drive maximum engagements.
| DAY OF THE WEEK | PEAK ENGAGEMENT TIMES |
| Mondays | Around 12 pm |
| Tuesdays | Between 8 am and 10 am, with peak engagement at 9 am |
| Wednesdays | Post created around 11 am get more engagement than other days and times of the week. |
| Thursdays | Between 11 am and 2 pm, with 12 pm being the peak time. |
| Fridays | Engagement is consistent between 7 am and 2 pm. |
| Saturdays | The best time to post is at around 9 am |
| Sundays | Engagements are consistent between 12 pm and 8 pm, with 7 pm being the peak time. |
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- Write Compelling Captions
Captions carry almost the same weight as the photos or videos that you post on Instagram. They should be compelling enough to grab the attention of your target audience on the platform. Provide some fun facts about the photo or video, ask a question or narrate a quick story to get the conversations flowing. Several people are highly likely to read your captions, give likes and even comment if the sentiments are captivating or thought provoking.
Sometimes, very long captions may not do the trick because most people do not usually have the time to read lengthy statements. Instead, go for short, witty and thoughtful captions that will grab most people’s attention at first sight. A great caption should give the audience a more well-rounded perspective of your campaign or brand in just a few words.
Below is an example of a compelling caption by the clothing brand, Warble and Woosh.
Warble and Woosh puts a lot of effort into their products and, even share stories about each item in the captions. The audience not only see the final products but, also learn more about the processes of creating them. For example, the caption tells the audience the materials used in making the product and even how long it took to create it.
- Run Like-based Contests
Some of the content that often generate the highest engagements on Instagram focus on sales and giveaways. A majority of people love to take part in contests. Competitions that people can enter easily have a higher likelihood of generating more engagements, enabling you to get more likes on Instagram posts fast.
One of the key entry requirements must be for people to like the post. The other requirements may include following your personal or business account and, tagging one or more friends. Likes are quite low barriers that will enable you to generate more engagements. You could also collaborate with other brands and influencers in the contest to gain maximum exposure.
- Tag Relevant Accounts
Tagging other people and brands in your posts is also a great strategy to get more likes on Instagram posts. Tag those that you are working with on the posts and captions to expand the reach of your content. For instance, if you have renowned brands or people in your video or photo, tag them on that post. There are higher chances that those tags would result in the brands liking and even commenting on your posts.
Everyone that you tag on your posts will instantly get a notification. Those users will most probably share the post, attracting more visibility and potential Insta likes. Whenever you tag other users on your posts, you are making those posts visible to those who follow such users. As a result, your posts will not only get more likes but, also increased engagements.
Below is an example of how you can use tags to attract more likes on Instagram.
The above post is a collaborative effort between ceramicists, a poet and a stylist. All those involved are tagged in the post and mentioned in the caption. That significantly expanded the post’s reach, generating thousands of Instagram likes.
- Share Your Posts on Other Platforms
Other social media platforms can be very instrumental in amplifying the reach and engagements on your Instagram posts. Embedding your Insta posts on Facebook, Twitter, TikTok, YouTube and blog give people alternative options for viewing the content. It enables those who follow you on other platforms to also engage with your content. The engagements could range from Instagram likes, shares to even comments.
Sharing your Instagram posts on other platforms allows other communities or groups of people who may not have discovered your content an easy access. As a result, you can also be able to generate more Instagram followers with that strategy.
- Leverage Instagram Reels
Instagram Reels are increasingly generating a lot of buzz on the platform. Besides, they have higher engagement rates than plain posts. As a result, using Reels can be a smart way to get more likes on Instagram posts without a lot of strain. Instagram Reels have the ability to provide more detailed and appealing views of items, people or stories in just a few seconds.
IG Reels are easier for users to share amongst themselves. Besides, they are featured prominently on users’ Explore pages, making them much easier to be discovered. As a result, they can easily entice many people to view and engage with your posts to generate more Instagram likes.
- Post User-Generated Content
User-generated content helps you to create and maintain better relationships with your audience. It also enables you to easily attract several new audiences that may not have discovered your account or content otherwise.
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