About 167 million videos are watched on TikTok every minute. With its over 1 billion active monthly users, TikTok is no doubt one of the most popular and engaging social media platforms today. As of April 2024, TikTok was the 5th most used social network in the world, after Whatsapp, Instagram, YouTube and Facebook. These statistics further cement TikTok’s popularity among creators, brands and businesses. While there are various metrics to measure performance on the platform, TikTok comments are among the key attributes of engagements.
TikTok comments play a crucial role in boosting engagement and visibility for the content you post on the platform. They provide a real-time feedback about your content and insights into what interests your target audience. That is why replying to comments or commenting on your content can help to drive your TikTok engagement rates.
The following article will discuss the importance of TikTok comments and, provide practical strategies to enable you to boost engagements on the platform.
Why Are TikTok Comments Important?
TikTok suggests content to users in just the same way as other platforms, using engagements to gauge a content’s popularity. The TikTok algorithm is quite robust and takes into account several other factors to determine the content to display to different users. However, it gives priority to engagement rates to make the final decision.
TikTok comments usually play a more significant role than views and likes when it comes to engagements. That is mainly because liking and viewing content does not require as much effort as writing comments. Users must spend at least a few seconds thinking of what to write, open the comments section and leave their comments. That entails a lot more effort than simply liking or viewing content. It suggests a user cared much about the content to comment on it.
The more TikTok comments you receive, the better its algorithm will understand that your videos are important and worth showing to more users. Thus, having more comments on TikTok can significantly improve your chances of generating more followers. Having more comments on TikTok can also advance your presence on the platform.
Controlling TikTok Comments Settings
TikTok offers various features to enable you to take control of your comments. That includes controlling who can comment on your content and even filtering comments before they get displayed to users. Four options exist when choosing who can comment on your TikTok content.
The first option is that you can leave the comments section open to everyone. That means you allow any interested user to comment on your videos. Secondly, you can restrict comments to only followers, meaning only those who follow you will be able to leave comments. You could also limit the comments to friends only, meaning only those whom you follow can comment. On other hand, you can also restrict the comments section and prevent everyone from commenting on your content.
The above settings can be applied by default but, you may also customize the settings for every video before posting it. TikTok also allows you to change the settings for an existing video manually.
Ways to Boost Engagements with TikTok Comments
TikTok comments play an integral role in driving engagements on the platform. More comments contribute to higher engagement rates and higher rankings in search results. It also means your content will feature in many users’ For You feeds. So, how can you get more TikTok comments and drive engagements? Here are essential strategies for success.
Ask Relevant Questions
Questions are a great way to start conversations and get people to interact with your content. They serve as prompts that guide the audience about what to say in the comments section. A question can inspire your viewers and make it easier to come up with comments since they simply need to respond to it. Thus, even those who may not have thought of leaving comments before might be encouraged to leave statements answering your question.
For instance, you could share different ways of styling a single piece of clothing and ask the audience for suggestions on how they would style it. Alternatively, you could share a video of your favorite feed and ask the audience to also share their favorite foods. It is an easier way to build connections with your audience and boost engagements on your content.
You could also take it a notch higher and, ask the audience to take a guess about an upcoming product, campaign or partnership. For example, Mario Badescu shared the following TikTok post whereby they teased an upcoming product, with the caption asking the audience to guess what the product would be.
If you are going to ask a question to generate more TikTok comments, consider simple questions that require direct and easy responses. Do not ask questions that require the audience to do a lot of explaining since most people do not usually have the time for that.
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Give Prompts
Giving prompts such as a call to action can also enable you to effectively get more TikTok comments for your content. Unlike asking direct questions, a prompt instructs the audience on the particular types of comments that they should leave. The instructions do not necessarily have to be detailed or very long. Instead, they could ask the audience to share experiences that are relevant to the content of the video.
An example of a prompt could be something like, ‘’Drop an emoji in the comments section if you are excited about Christmas’’
Ask the Audience to Share Feedback or Suggestions
Asking people to share their feedback or suggestions can also be a great way to attract more comments on TikTok. You will be able to generate lots of comments from people who are interested in sharing their experiences or expressing their unmet needs. Asking for feedback or suggestions can also help to gauge the needs and preferences of your audience.
You should be keen on the comments that you receive from the audience and try to implement their feedback and suggestions. That will show them that you take their opinions seriously and convince them to share more suggestions in the future, thereby generating even more TikTok comments.
You may simply ask the audience if they liked a particular product or service. You could also ask them the video or content they would like to see next. That could also save you the trouble of brainstorming ideas for new content.
The following is an example of how asking for feedback or suggestions can get you more TikTok comments. In the video of a diamond Kakashi pendant below, Icebox asked their viewers to suggest the next character that they should ice out. The video attracted thousands of comments with suggestions for the next characters that they would like to see in the brand’s videos.
Respond to Comments
Engaging with the comments from your audience is a smart move towards delivering customer service with a personal touch. The comments section is where the audience will express their appreciation for your content, products, brand and even sense of style. It is where they ask questions regarding your brand, products and campaign.
Therefore, it is very important that you engage with the comments on your content to answer questions and, acknowledge your audience. People are likely to feel more welcome and open to more engagements when they are acknowledged. Replying to comments lays the ground for building strong communities with your audience and promoting future engagements. Your replies will encourage and inspire others to leave comments on your next content.
Taking time to respond to comments signals to your audience that you value their opinions. You could even pin some impressive comments for others to see. It is an effective way of guiding the direction of conversations on your TikTok content.
Below is an example of how you can respond to important questions and acknowledge viewer suggestions to attract more TikTok comments and boost engagements.
Leverage Controversy
The internet loves controversy and posting content that sparks disagreements can be instrumental in attracting more TikTok comments and driving engagements on the platform. However, you should be careful not to post content that could be viewed as offensive since that would court negative attention. Keep things light and avoid topics that are too political.
Create and share videos around topics that are likely to spark debates. However, you must be very keen to avoid topics that challenge other people’s values and views. Try to focus on lighthearted and fun topics such as milk before or after cereal, pineapple on pizza among others. The debates should also be specific to your niche to ensure relevance to your audience.
Team up with Influential Creators
Sometimes, generating more comments on TikTok requires a combined effort. Many people are likely to comment on your content if they see a face that they are familiar with. Featuring influential creators can significantly impact engagements by attracting more viewers and driving comments.
Many people may not like your content or brand. However, they will visit your page and leave comments just because it features a prominent creator. Teaming up with influential creators gives you a sense of authority and trust. That will easily convince viewers to checkout your content, generating more TikTok comments.
Teaming up with influential creators allows you to get your brand, products and businesses in front of a new audience. That means you could also effectively gain new followers to increase engagements on your platform.
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